Citi Partners with Best Buy to Launch Mobile Rewards Program

On Friday, Citi announced a new partnership with Best Buy, a relationship that is yielding their first mobile rewards app, which will provide “a new and convenient way” to redeem points from Citi ThankYou Rewards on your iPhone, iPod touch or Android device.

Citi ThankYou members can opt to shop and redeem ThankYou Points and pick up products within minutes at any Best Buy store, or have products shipped anywhere in the continental U.S. Citi ThankYou members can download the app for free from the App Store or Android Market.

“We continue to evolve the ThankYou experience to deliver immediate value that is meaningful to members’ increasingly mobile lifestyles. This new app is a first in the marketplace and delivers a more flexible and convenient way to redeem points on the go — at Best Buy stores or virtually from anywhere,” says Ralph Andretta, executive vice president of Loyalty and New Products at Citi.

According to a press release issued by Citi, here’s how the Citi ThankYou Rewards App works:

  • After downloading the app from the Apple App Store or Android Market, Citi ThankYou members will be prompted to sign in using their user name and password.
  • Once logged in, members can search and browse the ThankYou Rewards catalog, which features a broad selection of Best Buy products, on their iPhone, iPod touch or Android device.
  • Members can use the app to redeem rewards at their Best Buy store or remotely, either by scanning barcodes on product packaging at the store, typing in the UPC code or searching by product name.
  • The products can be picked up at their local Best Buy within minutes, or shipped anywhere in the continental U.S.

“With Best Buy’s experience in the mobile space, we’re excited to collaborate with Citi on bringing the ThankYou Rewards App to life,” adds Michele Azar, vice president of Emerging Digital Platforms at Best Buy. “Expanding upon our extensive network of stores and knowledgeable Blue Shirt employees, this app is yet another convenient way for our customers to connect with the right technology to fit their lifestyle.”