Cisco Systems Inc. is putting a focus on the visual as Mobile World Congress 2015 began Monday in Barcelona.
The worldwide leader in information technology has asked Barcelona-based street-artist Zosen and his team of painters to put their graffiti-style talents to work as they create a lavish wall mural to portray the mobility elements and hot topics at MWC 2015.
There is also a story within the artistic story. A portion of the mural’s left side will be dedicated to portraying elements of Mobility IQ, a new Cisco Cloud SaaS that unlocks the power of visual-network knowledge.
Mobility IQ is a visual-metrics platform that is hosted on the Cisco cloud and will allow Cisco’s service provider customers to better understand how to optimize the network, monetize user behavior and make important business decisions.
For example, Mobility IQ can tell you when a customer is dwelling in a specific area of a store or venue and for how long. It can tell you which social media sites are used the most during a specific time frame and when network traffic is congested within the environment. All this information helps you make decisions to guide traffic, push offers, and much more.
Cisco says with the help of Mobility IQ, businesses can take individual data points that alone don’t add much value and piece them together into a complete picture, just like Zosen and his artist team are doing with the mural.
The artists will create the mural inside the Fira Gran Via exhibition center over the four days of MWC, the world’s largest annual gathering of top mobile and related-industry executives.
MWC participants can watch the progress until the final touches on the 25-by-4-meter mural are completed on the event’s final day.