Sigmoid, a leader in real-time interactive solutions for advertising technology industry, recently announced that Chocolate, a top global mobile video advertising & app monetization platform, has partnered with Sigmoid to bring real-time analytics to their operations.
This partnership will enable users of the Chocolate Platform to gain instant visibility into marketplace activities. Advertisers, App Developers, and Publishers would now be able to buy and sell more effectively and take quick meaningful decisions in real-time.
“We are proud to work with Chocolate in bringing real-time visibility and transparency into marketplace operations. The industry has long suffered from black boxes and we are doing our bit to promote radical transparency on programmatic data,” said Lokesh Anand, Co-Founder and CEO of Sigmoid. “As a leader in the mobile video ads – one of the fastest growing segments of advertising – it is no surprise that they are one of the front-runners in this change.”
“Our aim at Sigmoid, is to help users analyze large volumes of data in near real-time. Programmatic exchanges see over a hundred billion auctions per day,” said Mayur Rustagi, CTO at Sigmoid. “We wanted to create a real-time analytics platform, which could seamlessly scale to these volumes while enabling real-time querying on months or even years of historical data.”
The Chocolate Platform offers two core products, Chocolate Marketplace and Chocolate Mediation. Both these platforms are experiencing exponential growth and are seeing billions of auctions per day, a provided release explains.