Chitika Says Apple’s iOS 7 Beta Off to Record Adoption

Despite having been released to developers just one week ago, Apple’s iOS 7 beta is off to a remarkable start. Compatible iDevices running iOS 7 beta are already claiming an impressive percentage of all iPhone and iPod touch traffic (in the U.S.) on the Chitika ad network. The graphic displayed below from Chitika shows that, …   Read More

1344 0
1344 0

Despite having been released to developers just one week ago, Apple’s iOS 7 beta is off to a remarkable start.

Compatible iDevices running iOS 7 beta are already claiming an impressive percentage of all iPhone and iPod touch traffic (in the U.S.) on the Chitika ad network.

The graphic displayed below from Chitika shows that, since Monday, iOS 7 beta adoption has surged to such a degree that it’s already powering 0.22% of mobile devices measured across the Chitika network. By this time last year after the WWDC keynote, iOS 6 beta was only generating 0.11 percent of traffic.

“The more radical design change, and its potential impact on existing applications, could be driving this behavior,” Chitika said Friday, drawing further emphasis to the mad dash among developers to dive into iOS7 beta. “Alternatively, the new interface could be spurring users to browse more frequently.”

For comparison, while we previously observed users of the iOS 6 beta generating 0.11% of all iOS traffic following the third beta release on July 16, 2012, iOS 7 users are already responsible for 0.22% of all North American Web traffic from compatible devices two days after its initial release. However, it is worth noting that the third iteration of the iOS 6 beta was available on some iPad models, specifically version two and above.

Despite some initial backlash from developers about the design of iOS 7, Chitika says, the traffic from users of the OS continues to climb and it’s poised to stay this course through the official release of iOS 7 later this year.

In this article