Understanding trends and adoption patterns of mobile operating systems and their updates is important to mobile marketers and advertisers for obvious reasons. As a result, Chitika’s new report on iOS 6 adoption across North America is generating substantial talk today.
According to the data presented last night, iOS 6 now accounts for the overwhelming majority of all iOS traffic in North America.
“All iOS 6 users (which include iOS 6.0, 6.1, and 6.1.1) now command 83.1% of all iOS Web traffic continentally,” Chitika reports.
Corresponding with the study, Chitika released a graphic (included below) depicting iOS version adoption across North America as of February 13th, 2013.
To review the findings of the new Chitika report in full, click here.