It’s a name we all know and repeatedly turn to: Chiquita Brands. The provider of “fresh and healthy food products” announced this week that it has partnered with FunMobility to launch FanFun, a free mobile app for iOS and Android that connects customers with local retailers through an in-app “Chiquita banana finder.”
Not surprisingly, there’s also no shortage of interactive games and chances to win prizes. The partners involved hope that the immersive and entertaining attributes of the platform will create the warm and fuzzy feelings we all know lend favorably to increased brand loyalty through the mobile channel.
“We are thrilled to help companies like Chiquita and Little League International connect with their customers in ways they never imagined possible before,” said Adam Lavine, CEO of FunMobility. “Integrating mobile and gamification elements into a retail marketing strategy provides companies a unique opportunity to extend the conversation with their customers in a fun and engaging way.”
The two companies are partnering in association with Little League International to offer Little League fans a chance to connect with the sport of baseball and their favorite teams through an app that “is not only entertaining but promotes healthy living and eating habits.”
Chiquita Bananas are the official “fresh snack” of Little League baseball and softball.