• About
    • Authors
  • Activity
  • Home – backup code
  • HTML Tags and Formatting
  • Members
  • Terms & Conditions
  • Thanks!
  • About
    • Authors
  • Home
  • Resources
    • Events
    • Job Board
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise
  • Home
  • About >>
    • Authors
  • Resources >>
    • Events
    • Job Board >>
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise

  • Mobile Marketing Watch Mobile Marketing Watch

--

  • May 24, 2022
  • Follow us on Facebook
  • Follow us on Feedburner
  • Follow us on Twitter
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media

Chiquita Goes ‘Bananas’ for Mobile Engagement

It’s a name we all know and repeatedly turn to: Chiquita Brands. The provider of “fresh and healthy food products” announced this week that it has partnered with FunMobility to launch FanFun, a free mobile app for iOS and Android that connects customers with local retailers through an in-app “Chiquita banana finder.” Not surprisingly, there’s …   Read More

By Michael
June 22, 2012
0 2117 2
By Michael
June 22, 2012
0 2117 2
Share

It’s a name we all know and repeatedly turn to: Chiquita Brands. The provider of “fresh and healthy food products” announced this week that it has partnered with FunMobility to launch FanFun, a free mobile app for iOS and Android that connects customers with local retailers through an in-app “Chiquita banana finder.”

Not surprisingly, there’s also no shortage of interactive games and chances to win prizes. The partners involved hope that the immersive and entertaining attributes of the platform will create the warm and fuzzy feelings we all know lend favorably to increased brand loyalty through the mobile channel.

“We are thrilled to help companies like Chiquita and Little League International connect with their customers in ways they never imagined possible before,” said Adam Lavine, CEO of FunMobility. “Integrating mobile and gamification elements into a retail marketing strategy provides companies a unique opportunity to extend the conversation with their customers in a fun and engaging way.”

The two companies are partnering in association with Little League International to offer Little League fans a chance to connect with the sport of baseball and their favorite teams through an app that “is not only entertaining but promotes healthy living and eating habits.”

Chiquita Bananas are the official “fresh snack” of Little League baseball and softball.

I found this helpful

I did not find this helpful

In this article
  • Android
  • Announcements
  • iOS
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Devices
  • Mobile Marketing
  • News
  • Platforms
  • Technology
  • Android
  • Chiquita Brands
  • FunMobility
  • iOS
  • Little League Baseball
  • Mobile Advertising
  • Mobile Devices
  • mobile engagement
  • mobile loyalty
  • Mobile Marketing
  • mobile marketing campaigns
  • Mobile News

2 comments

  1. Mark 10 years ago

    Chiquita Bananas has also used small QR Codes on recent mobile strategies….

    1. MMWmichael 10 years ago

      You are correct! Chiquita has really stepped up to the plate in terms of embracing and deploying cutting edge mobile tools and technologies.

Comments are closed.

Search

Twitter Outage Sparks 'Panic' and Underscores Social Media User Dependence
Previous
iTunes App Store Debuts in 32 New Countries
Next

© 2015 Good News, Inc.

Back to top