The China Internet Network Information Center recently released its latest Statistical Report on Internet Development in China. Based on details presented in the report, the number of Internet users in China has reached 618 million and the Internet penetration rate now stands at 45.8%.
Remarkably, the number of mobile Internet users reached 500 million by the end of 2013.
“The continuous growth of mobile Internet users facilitated the development of various applications of mobile phone terminal and was a highlight of China’s Internet development in 2013,” a report summary reads.
The size of the Chinese Internet user base remained steady and the development theme shifted from “quantitative change” to “qualitative change” in the last twelve months, the data shows. By the start of the new year, the number of China’s Internet users increased by approximately 53 million over the start of 2013.
All told, this growth portends favorably for the expansion of mobile commerce and mobile marketing inside of the world’s most populous nation.