Chili’s Grill & Bar may be famous for its mouth-watering baby-back ribs, but the popular eatery may soon be just as famous for its willingness to embrace mobile technologies in the guest dining experience.
On Tuesday, Chili’s Grill & Bar announced plans to take “digital integration to the next level” by expanding the guest experience beyond the four walls of the restaurant and right into the palm of their hands.
As you might expect, Chili’s wants to give you the option to select your appetizer and the whole culinary shebang right from your mobile device with their new app.
Guests can peruse the menu browser option to choose exactly what they want to ease their hunger pains. Featured items for dine-in and To Go are all at the touch of a button including Chili’s $20 Dinner for 2, where guests select one appetizer and two entrees for one great price, and the brand’s Custom Combinations, which features any two entrees served with seasonal veggies and loaded mashed potatoes.
With an estimated 142 million smart phones sold this holiday season, new iPhone and Android users as well as smart phone veterans, can now enjoy the new Chili’s app, making location searches, driving directions, updated menu and online ordering available at just the push of a few buttons.
The new apps and mobile site are user-friendly with a familiar and easy to use interface, making it convenient and relatively simple for new smart phone users to search for the nearest restaurant with the geo-mapping function. Using the guest’s physical location, the technology allows users to find the phone number, address and driving directions to the closest Chili’s.
“With the constant evolution of technology, our world continues to receive information and entertainment at the touch of our fingertips,” said Edithann Ramey, senior director of marketing for Chili’s Grill & Bar. “Our guests lead busy lives and Chili’s is making it easier for them to enjoy the convenience of our bold menu offerings with these enhanced applications.”
Do you envision more chain restaurants following Chili’s lead with greater mobile integration? Is this a feature that would leave you more inclined to patronize a particular restaurant? Please weigh in with a thought or comment below.