Chegg Extends Mobile Advertising Platform

Chegg Extends Mobile Advertising PlatformChegg, the connected learning platform for students, confirmed to MMW ahead of the weekend that it has acquired student deal platform Campus Special for $17 million in cash and stock.

We’re told that Campus Special “will be rebranded” as Chegg Campus Deals.

“Combined with its leading student-first connected learning platform, Chegg’s new Campus Deals platform expands the number of ways students can engage with Chegg to save time, save money and get smarter,” the company said in a news release.

Students across more than 500 college campuses are already using Chegg Campus Deals to order and pay for food and to discover offers from local and national merchants.

The service derives revenue from every food order placed through the app, in addition to the local and national advertising sold both within the app and in its widely-distributed coupon books.

“This is a great fit strategically, because combining Chegg’s brand and reach among college students with our new mobile deals platform creates new opportunities for Chegg and our brand partners to engage with students every day and deliver value. We are excited to expand quickly and add new colleges, advertisers and students to the platform,” explains Dan Rosensweig, Chegg’s CEO. “Culturally, we gain a strong team, a great on-campus presence and a shared commitment to putting students first.”