Cheetah Mobile Inc., a mobile Internet company in China, said this week that it has made a strategic investment in Nanigans, Inc.
In fact, the team at Cheetah is the lead investor in Nanigans’ $24 million Series B financing.
Nanigans is a worldwide provider of social and mobile advertising software and advertising automation software.
According to a release shared with MMW, its customers run over $500 million in annualized ad spend using its software.
“We are pleased to announce this strategic investment in Nanigans,” says Sheng Fu, chief executive officer of Cheetah Mobile. “Nanigans plays an important role in the social and mobile advertising ecosystem, as evidenced by its strong customer base and the large amount of ad spend managed using Nanigans’ software. Investing in Nanigans advertising automation software is a significant step for us as we actively build up our advertising platform and enhance our capabilities globally.”