Check Out Retail’s First Beacon-Barcode Shopping App That Geo-Targets Relevant Mobile Offers

Check Out Retail's First Beacon-Barcode Shopping App That Geo-Targets Relevant Mobile OffersMobeam, a leader in mobile barcode beaming technology, says it has finalized plans to partner with Mobiquity Networks to integrate Mobiquity’s location-based advertising and app engagement software into its Beep’nGo app.

The move, we’re told, will enable the app to deliver highly targeted, barcoded offers to shoppers, which they can redeem at in-store checkouts directly from their smartphones.

Mobeam’s patented light-based beaming technology overcomes historical technical barriers and enables point of sale (POS) red laser scanners to read barcodes on Android mobile devices.

Impressively, by integrating the Mobiquity Networks’ SDK, Beep’nGo gains the potential to reach more than 260 million monthly shoppers in Mobiquity’s network.

“Our goal is to make the shopping experience for consumers as easy as possible using mobile technology, which enables true digital wallets, not simply digital credit card alternatives,” said George Garrick, CEO of Mobeam. “We chose to work with Mobiquity Networks because it powers the largest shopping mallā€based beacon advertising network in the U.S., and is known for delivering proximity marketing without compromising the user experience. By joining Mobiquity Networks’ publisher network, we can improve the shopping experience even more by enabling shoppers to redeem their Mobiquity offers by simply beaming them into the checkout scanner. We complete the ‘last mile’ of capturing valuable targeted retail deals and enabling the shopper to easily transmit those savings into the checkout POS for an instant redemption.”