CEO Of Millennial Media Responds To Google/AdMob Approval

Response to the approval by the FTC on Google’s acquisition of AdMob is already starting to flow in.  First up is a statement prepared by Paul Palmieri, president and CEO of Millennial Media, who currently resides over the largest reach of any mobile ad network; “As one of the very few key market makers in …   Read More

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Response to the approval by the FTC on Google’s acquisition of AdMob is already starting to flow in.  First up is a statement prepared by Paul Palmieri, president and CEO of Millennial Media, who currently resides over the largest reach of any mobile ad network;

“As one of the very few key market makers in the mobile advertising space, we applaud the FTC’s decision today to approve the Google/AdMob deal.  Although Millennial Media didn’t have a direct dog in this fight, we were a willing participant in industry data and information sharing with the FTC.  And, one of the largest outcomes of this deal is that the FTC recognized how competitive this market is and can be-provided it remains an open ecosystem. The burden is now on regulators, and  Apple in particular, to preserve an open and competitive market that will provide the most choice and value for developers and consumers, no matter how tempting it is to do otherwise.”

Millennial also sent over some interesting stats from an IDC report about the current estimated market share for mobile ad networks:

  1. Google &AdMob: 21%
  2. Millennial Media: 12%
  3. Yahoo!: 10%
  4. Google: 10%
  5. Microsoft: 8%
  6. Quattro Wireless: 7%
  7. Jumptap: 6%
  8. AOL: 2%
  9. Nokia: 2%
  10. Other: 31%

More industry response to follow, stay tuned.

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