CellTrust Recognized for “Mobile Marketing” With a Purpose

CellTrust, a provider of secure mobile messaging and applications, announced today that it won two of the Mobile Marketing Association’s (MMA) Fourth Annual Global Mobile Marketing Awards, one of which for Best Use of Mobile Marketing.

CellTrust was selected for its project with the Yearling Harlem Success Academy Charter School, who saw parental involvement soar from less than five percent to more than 95 percent after implementing a SMS program in lieu of notifying parents of important information via more traditional methods. A really cool video showing the success of the school and the difference it made in the children and parents involved in the school is available at: http://www.celltrust.com/products/sms-gateway/celltrust-harlem.html.

“Working with Harlem to reshape the parent, faculty and student relationship through text messaging was one of our most exciting projects this year,” said Sean Moshir, CEO of CellTrust. “We are proud to bring home both the North American and Global Mobile Marketing Association Best Use of Mobile Marketing Relationship Building awards to Arizona and be recognized as a company that cares.”

CellTrust’s SMS Gateway currently provides Harlem Success Academy with hosted web-based mobile messaging portal that allows the school to expand and tailor its communications program to meet the charter school’s growing mobile messaging and marketing needs on a daily basis. Many of the families within the Harlem Success community do not have access to a land-line telephone, a computer, or a permanent mailing address. School administrators quickly identified the mobile channel as the most effective way to inform and engage parents and students. Further, because of the ubiquity and user familiarity with the SMS channel, the parent community was able to engage immediately without lengthy instruction.