CellTrust – a global leader in secure mobile messaging and communication – is looking to expand its mobile marketing platform and the team of mobile experts contributing to the team.
To that end, CellTrust has announced its acquisition of mobile marketing company RevMobile.
CellTrust operates a global mobile marketing platform through its SMS Gateway, which provides connections to more than 800 mobile operators across 200+ countries, as well as turnkey short code provisioning, and campaign reporting. Through the acquisition, CellTrust will expand its mobile marketing platform to include RevMobile’s many products including the VMarketer white label marketing platform, which enables marketing and advertising agencies to build and run highly-scalable, complete email and text message marketing campaigns.
Unlike some acquisitions in the mobile space where its initially unclear as to how the new partners will fuse talents and resources, the potential inherent in the partnership between CellTrust and RevMobile is substantially more transparent than most.
“RevMobile brings significant value and expansion to CellTrust’s leading mobile marketing department, with its highly scalable campaign infrastructure, as well as a seasoned mobile team,” says Sean Moshir, CEO and Chairman of CellTrust. “With our expanded mobile marketing capabilities, we are well positioned to deliver scalable, turnkey campaigns – from strategy, to programming and reporting – to marketers and advertisers anywhere in the world.”
“RevMobile is excited to join the CellTrust team,” adds Noah Spirakus, RevMobile’s Founder, and now CellTrust’s Web Services Director. “CellTrust is a leader in the SMS industry and their global market penetration allows the RevMobile team to focus on research and development for upcoming CellTrust products.”