Cellit, a popular provider of CRM systems for restaurants, casinos, retailers and other companies, has published the findings of a thorough review of gaming operators’ successful mobile marketing campaigns.
As a result, Cellit has come forward with a mobile marketing guide to best practices for gaming operators.
According to the company, Cellit has rather ambitiously analyzed some 25 million text messages sent by various gaming operators and other companies to customers with the Cellit Studio technology platform. The goal of the analysis was to “determine the keys to success of mobile marketing.”
Among Cellit’s stellar client list are MGM Grand Hotel and Casino, Wind Creek Casino, and Terrible’s Hotel Casino.
“Mobile marketing is the ideal tool for both attracting new gamblers and building loyalty with existing players,” said David Wachs, president of Cellit. “It is a cost-effective way to bring customers into a property, keep them on property, and get them to return,” Wachs added.
Cellit’s tips and best practices guide are designed to help gaming companies design an effective mobile marketing campaign that’s optimized to achieve three goals: get the guest to the property, keep the guest at the property longer, and get the guest to return.
Cellit is making the research available at no charge for those who request the best practices guide either by phone (800-790-6597) or via email at firstname.lastname@example.org.