Cellfish announced Monday that it has acquired digital advertising platform ToneMedia,
According to the leading mobile and social application publisher, Cellfish says comScore recently ranked ToneMedia as the No. 3 cross-platform music property in the U.S and the No. 1 mobile property in music.
This acquisition gives Cellfish advanced advertising capabilities across its properties, which include the popular concert discovery application Bandsintown, and Google Play Top Developer Cellfish Studios.
“Cellfish has built its reputation on publishing innovative mobile and social apps for sports, music and entertainment fans,” said Fabrice Sergent, Cellfish CEO. “Our revenues have primarily been generated from selling content, and with the addition of ToneMedia, we gain the scale and content distribution capabilities to monetize through advertising.”
ToneMedia, which launched just a little more than one year ago, connects music preferences with consumer buying habits. Consequently, advertisers and marketers across the web and mobile gain a valuable resource for sophisticated, multi-level engagement.
“I’m looking forward to joining Fabrice and the talented Cellfish team,” explains Val Katayev, ToneMedia Founder and CEO. “By marrying our extensive reach with Cellfish’s publishing expertise across mobile and social, we are excited to create stronger offerings for brands, promoters and all advertisers looking to engage their consumers in an accountable and meaningful way, leveraging the power of music.”