CBS Puts Mobile Monetization Strategy In Gear

CBS Logo Congrats to AdMob, Millennial Media, Rythm New Media and Third Screen Media for landing Mobile Marketing deals with CBS who appears poised to extend this opportunity to their top 200 advertising customers. CBS gets it, they’ve got quality mobile content and they’re striking now to start monetizing it.

This is also huge deal for another reason. Where’s Google, Microsoft or Yahoo? They’re not in this deal. I’ll bet they’re celebrating out at AdMob though. AdMob landed contracts to serve banners and text ads on mobile web pages for these CBS properties.

Shahnaz Mahmud covered this nicely on AdWeek. Kudos Shahnaz, you broke the news before CBS published it! As of this post this news is still not appearing on the CBS Corporation web site.