In an effort to fuse breaking news with social media, CBS Mobile is rolling out the CBS News application for Apple’s iPhone and iPod touch.
Unlike other news organizations that have either already debuted a paid mobile service or are still considering one, the CBS News app is free.
Here’s how it works. The app ties together the latest headlines from CBS News, full-length and on-demand video clips, and access to Twitter feeds maintained directly by CBS news reporters – a feature that could conceivably allow reporters and anchors to break stories on your phone before they reach the masses on television.
“The CBS Evening News with Katie Couric” along with “60 Minutes” and an assortment of other CBS News programming will all have their own dedicated presence within the app.
Addressing the true nature of social media, the app makes it easy to share CBS news and video segments across various social networks, all helping CBS expand their reach into markets while users gain access to information as stories develop in real time.
The new mobile offering from CBS was developed with Treemo Labs and Transpera.