CBS Goes All In With Mobile Streaming

CBS Corporation announced Thursday that it is launching a new CBS App for iPhone and iPad users. And the offering is sending CBS into the stratosphere of network streaming platforms.

CBS is introducing full-episode streaming of CBS programming from primetime, daytime and late night.

“The new app further extends the reach of the shows’ audience, providing more flexibility and opportunity for catch-up viewing and opens yet another monetization window for the Company’s industry-leading content,” the television network confirmed today.

The CBS App is now available from the Apple App Store.

CBS also announced it would introduce similar full-episode streaming apps for all major mobile and tablet platforms later this year, including Android and Windows 8.

“We have been methodically and strategically finding new ways to satiate the appetite for our content on new platforms, while tapping into the tremendous revenue provided by doing so,” says Leslie Moonves, President and CEO of CBS Corporation. “Our announcement today achieves both of these objectives, while protecting our very healthy current ecosystem.”