White Papers
White Papers
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First Look: Pandora White Paper Reveals the Power of Unforgettable Experiences
This week, MMW was privy to an exclusive first look at a new white-paper from Pandora that explores the importance of brands bringing experiences to consumers. The core message of the report? Millennials love brands that deliver experiences, not things (67% of Millennials would rather spend their money on ‘experiences’ than ‘things’). Additionally, according to … Read More
By Michael -
Marketing Mythology: The Dumb and Dumber Ideas Digital Marketers Should Dump
In a just published white paper, Conversant Chief Marketing Officer Scott Eagle has debunked seven myths he believes prevent retail marketers from delivering maximum ROI through digital advertising. The paper looks at the accelerated pace of change vis a vis digital marketing tactics and strategies, and the challenges subsequently faced by marketing professionals. Eagle believes … Read More
By Michael -
Sprint Slapped with Massive FCC Fine for Do-Not-Call Violations
Things are likely so quiet at Sprint today that you can probably hear a pin drop. This week, Sprint Corp. was ordered to pay a $7.5 million fine in a settlement with the Federal Communications Commission (FCC). The penalty comes in response to supposed violations of the Do-Not-Call rule. Read More
By Michael -
mobileStorm Publishes New Whitepaper on Mobile Marketing Compliance
In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones. New provisions in the Telephone Consumer Protection Act (TCPA) introduced these tighter restrictions on mobile marketing and mobile messaging. Almost overnight, the revamped rules wrought confusion … Read More
By Michael -
Understanding Social Media Best Practices for Publicly Held Companies
Late last month, in a publicly stated effort to assist investor relations officers in their use of social media as a research and communications platform, Business Wire – the folks that help businesses distribute their press releases around the world – published one of the most helpful guides we’ve seen in quite some time. The … Read More
By Kathleen Toulet -
mobileStorm Publishes a New Guide to SMS Short Code Management
This week, mobileStorm – a 15-year veteran provider of mobile and email marketing services and technology – published its newest whitepaper. For newcomers to the SMS arena, A Guide to SMS Short Code Management for Enterprise Level Businesses provides a comprehensive overview of the integral considerations that must be made when deciding whether a shared … Read More
By Michael -
Juniper Makes Bold Prediction for Mobile Smart Wearable Devices
Juniper Research is out with a new report that serves up a bold prediction for the future of the mobile smart wearable devices market. The report projects that retail revenue from smart wearable devices, including smartwatches and glasses, will reach $19 billion by 2018 compared with $1.4 billion this year. Researchers for Juniper note that … Read More
By jshavit -
White Paper Points to Mobile Advertising’s Promising Future in Africa
Mobile advertising is set for a bright future across Africa. That’s the resounding message presented Tuesday in a new White Paper from M&C Saatchi Mobile. According to the report in question, mobile is emerging as a key advertising channel in Africa, driven by economic growth and affordable smartphones. The first in a series of whitepapers … Read More
By Christa Howard -
Juniper: Smartphone and Tablet Game Downloads to Triple
On Thursday, Juniper Research published new data indicating that there will be 64.1 billion games downloaded onto smartphones and tablet devices by 2017, more than 3 times that of 2012. The new Juniper report – Mobile & Tablet Games: Discovery, In-App Purchases & Advertising – was designed to explore why this growth in the number … Read More
By Jared Reitzin -
Mobile Reaches ‘Critical Mass’ Around the World… What’s Next?
As our friends at Nielsen put it succinctly this week, mobile phones have reached a critical mass around the world. In the latest head-to-head comparisons of PC vs. mobile engagement, mobile now captures close to 40 percent of all time spent online. What’s more, mobile is already well ahead of PCs when it comes to … Read More
By Jared Reitzin
