• ZEISS Impresses with VR ONE Connect at CES 2018

    At CES 2018, ZEISS, an international leader in the fields of optics and opto-electronics, is set to debut their newest product, the ZEISS VR ONE Connect. ZEISS will showcase VR ONE Connect for the first time at the Consumer Electronics Show in Las Vegas at...

  • Vertebrae Launches Mobile Web AR Advertising Suite

    Vertebrae, the native ad platform for augmented and virtual reality and 360 video, just announced the release of its new mobile Web AR advertising suite. Vertebrae is showcasing the new capabilities via a partnership with Lionsgate to market the upcoming October release of ‘Jigsaw,’ the...

  • YuMe Study Reveals VR Advertising Delivers Highly Memorable Brand Experiences

    YuMe, Inc., a proven partner for video advertising leadership and innovation, in partnership with a number of industry heavy hitters, has just released the results of a new virtual reality (VR) in-game advertising study. The study compared consumer responses to three forms of VR advertising...

  • Virtual Reality: Red Hot But How Do Consumers Feel?

    ARtillry, a publication and intelligence firm for augmented reality (AR) and virtual reality (VR), is out with a new report which uncovers consumer VR usage and sentiment. Working closely with Thrive Analytics’ Virtual Reality Monitor, ARtillry authored survey questions as well as today’s narrative report....

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    Immersv Draws New Financing to Scale Mobile 360 and Virtual Reality Advertising

    dollar stacks Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. MMW can confirm that Rogers Venture Partners led the investment round, with participation from a top-tier group of institutional and strategic investors...

  • VRJournal: VR Emerges as a Game Changer at COMPUTEX 2017

    COMPUTEX 2017, a leading global ICT show, hosted recently what it calls a “significant gaming and virtual reality (VR) exhibitions and competitions.” According to a comprehensive report from VRJournal, these demonstrations included the world’s first VR calligraphy and streaming VR gaming exhibits, COMPUTEX’s first eSports...

  • Google, FB Poised for Bigger VR Showdown

    VRJournal confirms in a new report that Google is pushing forward with a new standalone Daydream headset. At its developer’s conference last week, the digital giant hyped a “cable-less virtual-reality headset” that works without a corresponding phone or PC. “Daydream will soon also support a...

  • Vertebrae Releases Native Advertising SDK

    VRJournal confirmed ahead of the weekend that Vertebrae — a Santa Monica headquartered firm specializing in native advertising for VR and mobile AR — is out with a private beta version of its software development kit (SDK). The report in question notes that this 1.0...

  • Google Buys VR Start-Up

    VRJournal is reporting that Google has acquired Owlchemy Studios, a promising young VR gaming outfit widely respected in its industry. “We set out on a journey over six years ago to build the kinds of games we wanted to see exist. Over those years, we...

  • New VR Tech Dazzles at Silicon Valley VR Expo

    According to the inside scoop from VRJournal ahead of the weekend, Noitom made a splash at the world’s premiere virtual reality (VR) gathering, the Silicon Valley Virtual Reality Conference & Expo, which took over the San Jose Convention Center recently. The report notes that the...