• Jack Daniel’s, JAGTAG Target Revelers

    Drunk texting can be a good thing. At least, that’s what Jack Daniel Distillery hopes. The purveyor of the Jack Daniel’s brand of whiskey has launched a mobile marketing campaign using 2D barcode service providers JAGTAG. “Back Jack” combines the aspects of different types of mobile marketing: It’s kind of game-like, in that there’s a bit …   Read More

  • Twitter Aims To Keep Users, And Advertisers, On-Site

    Popular as it is, the micro-blogging service Twitter may have been frittering away its 160 million-strong user base. Though it has become a household name and spawned third-party apps through which users commonly interact with the website, these apps ironically became preferable to users–including advertisers–because they allow them to do more things, like post pictures and …   Read More

  • Bell+CTV=Mobile Video Explosion, Eh

    Bell Canada Enterprises is buying television and radio giant CTV, the phone communications company has announced–and that could mean major mobile video growth in the Great White North. BCE is the parent of telecom Bell Canada; the company sells landline, digital TV, and Internet services in addition to wireless. It’s already had time to play …   Read More

  • Tudou Bets Mobile Video Coding Will Become Standard

    The video sharing site Tudou, based in China, was indispensable when I decided to catch up on the first three years of Mad Men, marathon-style, before the current season began. Soon consumers will be able to watch Tudou–which has hot shows and movies–on their mobiles. It’s another reality check for video content owners who still …   Read More

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    Apple Offering Live Stream of Today’s Media Event

    You just received an invitation from Apple. Where are you headed, you ask? To the Yerba Buena Center for the Arts in San Francisco, California this morning for the company’s annual September event and, presumably, new product/service roll out. But here’s the catch. You’ll be...

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    Vimeo Update Allows Mobiles To Play Videos

    Great news for people who keep up with their favorite shows via online video: Vimeo today released its Universal Player that allows viewers to watch embedded videos on mobile devices. It’s a move that, methinks, will help force content owners to start making their videos available to mobile consumers. Last week I opined the inability …   Read More

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    Android 2.2, Hulu Sadly Still Don’t Mix

    Over the weekend I was pleased as punch when my EVO informed me that the upgrade to the latest Android OS–Android 2.2, also known by the wannabe-hip nickname Froyo–was available for the handset. I’ve been eager for the upgrade, mostly because of reports that Android 2.2 would allow smartphones to play Flash videos, the format …   Read More

  • iVdopia Launches “Create Once, Run Anywhere” Mobile Video Advertising Solution

    Mobile video is beginning to become an important aspect to rich media mobile advertising, but the underlying technology has been limiting in terms of compatibility. iVdopia, provider of a rich media mobile ad network based in India, has just launched a solution to eliminate these issues with its new HTML5-based video platform dubbed “V5.”  The new …   Read More

  • Mobile Video Revenue Set To Grow From $548M In 2010 To $1.3B In 2014

    A new forecast out from eMarketer estimates total revenue from mobile video will grow from roughly $548 million in 2010 to nearly $1.3 billion by 2014. The population of mobile video viewers in the US is estimated to grow nearly 30% in 2010 to reach 23.9 million users, while it still represents a reach of …   Read More