• Instagram: 5 Million Video Uploads on Day One

    So, is video proving to be a popular addition to Instagram? It’s a silly question to even consider based on user reaction to the new video sharing platform so far. In the first 24 hours of availability, the Instagram video tool was used to upload a staggering 5 million videos. And with 130 million users …   Read More

  • Mobile Video Growth Impacting Big Business

    The rapid growth of mobile video is impacting big business in a big way. From expanding consumer access to popular entertainment content, to providing advertisers with a highly engaging new mechanism for promoting products, to say that mobile video is hot would be a massive understatement. But is mobile video becoming so big that box …   Read More

  • Millennial Media Introduces New Video Advertising Solutions

    With video ads emerging as the most effective and engaging ad units available in the entire mobile ad ecosystem today, it comes as no surprise that one of the top mobile ad companies in the world is working overtime to expand its video ad proficiency and capabilities. On Wednesday, Millennial Media unveiled a comprehensive suite …   Read More

  • Yahoo Considering $50M Qwiki Acquisition

    Yahoo’s acquisition spree may continue if the latest rumors prove as accurate as the last. Just as reports accurately predicted Yahoo’s acquisitions of Summly, Tumblr, and most recently, GhostBird Software, the current chatter indicates that Yahoo has already begun talks to acquire Qwiki. Published reports Tuesday indicate that the purchase of the mobile video application …   Read More

  • Video: Why Should You Make Mobile Mandatory in Your Marketing?

    The Interactive Advertising Bureau UK has published a new video featuring a series of interviews with key speakers from Mobile Engage 2013. The sold out event focused on the opportunities offered by the increasing proliferation of devices and platforms and showed that “there’s never been a better opportunity to integrate your marketing and create meaningful …   Read More

  • Study Shows U.S. Consumers More Tolerant of Mobile Video Ads

    Mobile consumers in the United States are more “tolerant” than their European and Canadian counterparts of mobile video ads. The latest QuickPlay Media Survey finds that 40 percent or more of consumers across all three countries reported that they don’t pay attention to ads while watching content on their devices or don’t find ads irritable. …   Read More

  • YouTube Touts Surge in Mobile Ad Sales

    Google is gushing about its mobile ad sales. You would be too if yours tripled in only six months. YouTube Vice President of Sales Lucas Watson tells Bloomberg that the video sharing platform has never before seen mobile ad sales this strong. “The commercial business has exploded,” Watson said. “It’s a huge part of our …   Read More

  • MMA Issues Mobile Video Lexicon Framework

    Recently, The Mobile Marketing Association (MMA) released a lexicon of definitions and milestones for mobile video advertising. The release comes as mobile video consumption “continues to surge and prove its effectiveness as a marketing vehicle,” the organization says. Consequently, the MMA believes there is a demand for a clear, actionable framework that unifies the ecosystem. …   Read More

  • comScore Shows Record Growth in Online Video Consumption

    comScore has released data from the comScore Video Metrix service showing that 182.5 million Americans watched 39.3 billion online content videos in March 2013. Not surprisingly, the number of video ad views reached an all-time high at 13.2 billion. Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content …   Read More