• When Will Wireless Carriers Wake Up And Smell The Opportunity?

    It’s no secret that the mobile ecosystem has shifted indefinitely from the days of providing simple voice and text capabilities to a new world immersed in mobile data, full Web functionality, advanced devices and endless possibilities.  With innovative startups and third-party mobile providers already hitting the ground running in terms of utilizing mobile’s bright future, the backbone …   Read More

  • 2010 IS The Year of Mobile

    Another year is upon us as we now enter a new decade. In October 1999 I founded mobileStorm and by August of 2000 we officially incorporated. Those days were interesting, we took any job we could to keep the company going. We even took a...

  • The Mobile World Faces Another Challenge Today

    Last month, the tragic passing of Michael Jackson meant many things to many different people. For the mobile marketing industry, news of the King of Pop’s death challenged the mobile news realm and the internet at large like few events have in contemporary history. Today,...

  • Are Mobile Web Browsers Limiting Mobile Search?

    Mobile search is an integral aspect of mobile marketing in many respects, but still, mobile browsers inhibit the use due to their core design. Of course the iPhone and other “full browsing” capable devices do a much better job these days, but looking at the...

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    One-Way Media is Boring

    My favorite local radio station started promoting that their listener VIP club now has a way to join by texting in to their short code. Yesterday my favorite morning show on that station was doing their popular call in trivia segment. A listener called in and mentioned that she and her husband text message each …   Read More

  • More Like Hey Spam-o…

    I guess when you’re a darling of the tech media, you can eschew best practices and do what you want, like allow your service to be used for ill. At least, that seems to be the case with HeyCosmo, a marketing platform created by Arsenal...

  • Free Speech in Mobile Marketing

    EDITORIAL / CONVERSATION STARTER My recent post here about the walled gardens of mobile carriers and seeing Jared Reitzan’s segment “Boiling Point” in his video series about mobile marketing has got me thinking about the place of free speech and capitalism in mobile marketing. Specifically,...

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    Why Doesn’t Twitter Fix This?

    Why doesn’t Twitter let you login and follow directly from someones Twitter page? Man, what a pain! I’m not a huge Twitter geek but occasionally, I get the “someone is following you on Twitter email” and so I click to see who it is. Naturally,...