• Burger King Does QR Codes Their Way in The Middle East

    Burger King is leading the charge for mobile advertising in the Middle East today with its latest campaign The fast food giant is counting on QR codes printed on food packaging to inspire patrons to play a soccer-themed game on their mobile devices. Players are actually competing for real prizes, including a trip to a …   Read More

  • Toys ‘R’ Us Turns to Mobile Marketing

    A venerable brand in the retail toy space is turning to mobile marketing for its newest campaign. Delivering coupons directly to mobile devices, Toys “R” Us is heavily pushing scannable bar codes to help shoppers save at the point-of-sale. According to a report from Mobile Commerce Daily, the company is running the mobile campaign within …   Read More

  • Mobile Marketing, Payments Destined for Mass Integration at Mealtime

    From national chains to corner bakeries, dining establishments of all shapes and sizes are embracing mobile marketing with open arms. Mobile marketing for restaurants has proven a very cost effective use of scarce advertising dollars. Mobile websites, SMS campaigns, scannable QR codes, and mobile coupons have all become hot commodities on the marketing menu of …   Read More

  • Assessing Mobile Activation in the Top 100 U.S. Magazines

    According to the latest insight gleaned from the findings of a new Nellymoser study, publishers continue to embrace mobile in the presentation and publication of today’s leading magazines. Mobile activation in the top 100 U.S. magazines has dramatically changed from 2011 to 2012, the study shows. Several compelling patterns have emerged, notably the increasing popularity …   Read More

  • AT&T, Scanbuy Partner for Expanded QR Code Platform

    AT&T Mobility announced a new partnership on Monday with Scanbuy. The coupling will enable the freshly-minted partners to introduce new services enabling business customers of all sizes to utilize QR Code-based mobile marketing campaigns. The new AT&T Mobile Barcode Services platform leverages Scanbuy’s mobile engagement technologies to let businesses execute barcode-enabled campaigns supporting a variety …   Read More

  • Wine Industry Raises its Glass to Mobile Marketing

    Underscoring the diversity of industries exploring the promotional power of mobile marketing, Snipp Interactive has lifted the curtain on its new offering dubbed SnippWine – a full service solution intended to serve the mobile marketing needs of the wine industry. On Thursday, Snipp toasted its first two clients, prominent industry leaders Domine Chandon and Huneeus …   Read More

  • Study Shows College Students Are mCommerce Monsters

    According to the revealing findings of a new survey of U.S. college students, those pursuing their higher education are also overwhelmingly fond of pursuing the deals and discounts available to them through the mobile channel. Incredibly, 90% of college students now use their mobile devices to search for deals and coupons. Conducted by Study Breaks …   Read More

  • McDonalds Using QR Codes to Tout Nutrition Facts

    Fast food giant McDonalds is no stranger to mobile technologies and the marketing opportunities they bestow. But the hamburger king is now using one of mobile’s hottest features to communicate the nutritional information that more Americans are demanding from restaurant chains. McDonald’s new global packaging design uses QR codes, which can be scanned by a …   Read More

  • How to Make Marketing with QR codes Work for Your Business

    The following is a guest post by Johannes Ahrenfelt, co-founder of 99SQUARED. Are you thinking about marketing with QR codes? Take a look at this first. When starting out using QR codes, companies sometimes make the same mistakes again and again. These mistakes not only cause businesses to lose out on profit but also, most importantly, …   Read More

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    Iron Horse Interactive Debuts Updated Mobile Buying Guide App, Claims 50 Percent Engagement & 6 Percent Conversion Rates

    Iron Horse Interactive, a Silicon Valley-based multi-channel marketing company, has debuted updated version of its “Mobile Buying Guide” and “Showcase” applications which provide product-finder and recommendations on various mobile solutions.  In addition, the company is claiming impressive engagement and conversion rates on the solutions the apps help promote. Prior to its public release, the updated …   Read More