Push Messaging
Push Messaging
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Feeling the Pull to Push Messaging in a Social Media App? Localytics Tutorial Goes Beyond the Basics
It’s a must read, to be sure. And entertaining, too! Localytics has just published a sort of tutorial on push messaging in social media apps — complete with tips and tricks for each of these big boys: Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. The lesson begins with the oft-noted caveat: “Push messaging in social … Read More
By Michael -
90 Percent of Top Internet Retailers Now Use This Mobile Marketing Tactic
Push does come to shove — and improves sales — if internet retailers are right. Nine out of the 10 top e-retailers in the 2015 Internet Retailer Mobile 500 make use of push notifications to market content to consumers. “The way to market to mobile users might just be through the push notification—notifications that pop … Read More
By J. Barton -
Mobile Marketers Getting Pushy with UK Consumers… and its Paying Off
If you’re a mobile marketer in the United Kingdom, the recent data by the Direct Marketing Association UK should put a smile on your face. It showed that nearly 70% of adult Internet users were allowing, or “opting in” to push notifications on their apps. Consumers there are opting in to receive these push notifications … Read More
By Michael -
Webinar: Avoid Message Fatigue Across Email, SMS and Push
Later this month, industry experts and marketing executives from BIA/Kelsey, MobileMoxie, and Message Systems will be among those presenting an informative and free webinar on how to avoid “message fatigue” across Email, SMS, and Push. “Ease of reach must not be confused for carte blanche,” says Mickey Alam Khan, one of the webinar’s organizers. “Yet … Read More
By Michael -
Mobile Multimedia Messaging Platform Earning Praise in Silicon Valley
A pioneer in push-to-talk (PTT) and multimedia messaging is soaking up praise from Silicon Valley on Monday. Voxer announced today that its business service, Voxer Business, has been named the Best Overall App and Best Social Business App in the Silicon Valley Business App (SVBA) Awards. The SVBA Awards are sponsored by Regalix, Inc. Read More
By Michael -
Beyond Push Notifications: The Rise of Multi-Channel App Messaging
The following post is a guest contributed article by Cezary Pietrzak, Director of Marketing at Appboy. One of the most successful weapons in a mobile app marketer’s toolbox has been the push notification. Popularized by Apple in 2009, the marketing channel has gained incredible traction over the last few years, lighting up billions of smartphones … Read More
By Michael -
What is Push Marketing?
Popular and pervasive, push marketing is commonly defined as a marketing strategy deployed by companies, entrepreneurs, or individuals to get their product or message in front of potential customers, particularly those who may not have requested the message or even be interested in the message initially. Put differently, push marketing means to push a product … Read More
By Michael -
Babberly Unveils Hyperlocal Mobile Ad Platform
On Thursday in Menlo Park, California, Babberly dove into the increasingly cluttered field of location-based social start-ups by launching what the company calls a groundbreaking hyperlocal mobile ad platform. The platform in question is designed to help connect merchants with both current and potential customers in real-time. This approach grants merchants the ability to build … Read More
By Jared Reitzin -
Webinar Tomorrow: Mobile App Engagement & Retention Using Mobile Push Messaging
Just a quick reminder that Mobile Marketing Watch is hosting a webinar tomorrow entitled “The New Rules of Success for Mobile App Engagement & Retention,” presented and sponsored by Urban Airship. If you haven’t already, be sure and register now! This webinar will discuss every facet of push messaging; including how it works and why … Read More
By Justin -
New Webinar: Mobile App Engagement & Retention Using Mobile Push Messaging
Ever wonder why brands with mobile apps leverage push messaging to drive user engagement? Or why push messaging has become such an important tool for mobile marketers? Urban Airship, the largest provider of push messaging technology, is sponsoring a new webinar right here on MMW to discuss every facet of push messaging; including how it … Read More
By Justin
