• AdvaTEX Mobile Media’s Take On Proximity Marketing

    I came across a company I’d never heard of today, called AdvaTEX, that’s yet another player in the proximity marketing industry. Most of the time, these companies are located overseas, in places like the U.K and other European countries, only because the technology is more...

  • Ace Marketing Now Offering BlueBite Proximity Services

    BlueBite is a bluetooth proximity marketing system we’ve talked about before, that uses bluetooth and wifi technology to beam content and advertising directly to mobile devices. It’s had it’s privacy issues, but when done correctly it can be a great marketing tool. Ace Marketing and...

  • Location-Based App Is It’s Own Mobile Campaign…

    For anyone who paid attention to the 2008 Boston Marathon, there was a unique technology put in place for the first time that turned out to be a great mobile-based marketing campaign in and of itself. A company called MyAthlete recently licensed a GPS technology...

  • Shopping Malls Turn To Bluetooth For Marketing

    A company that owns several shopping malls in South Africa recently teamed with a company called MobiBlitz, to install and maintain a network of bluetooth hotspots in nearly 72 shopping malls across the nation. The bluetooth hotspot itself, dubbed a “MobiZone” is a full-service proximity...

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    Become Your Own Mobile Marketing Agency, Part Two

    In part one, we discussed how beneficial bluetooth proximity marketing can be, especially for small local businesses. The fact that one can incorporate a simple system into their storefront that can consistently broadcast a marketing message, or branded content for a small, one-time fee can...

  • Interactive Mobile Marketing via In-Car Navigation?

    As an example of advertisers trying to introduce themselves on any mobile medium they can, Relevantis has introduced a new platform that uses branded paid icons on interactive maps to get the message out. The service is aimed at user’s accessing the maps via their...

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    Become Your Own Mobile Marketing Agency, Part One

    Large companies and brands are already using mobile marketing campaigns to engage their customers and to attract new ones, but the cost for launching such a campaign can be somewhat expensive, especially for small businesses and organizations. If a small business that has no interest...

  • Ad Infuse Rolls Out iPhone-Specific Advertising

    Since a recent infusion of funds, Ad Infuse is ramping up it’s mobile marketing offerings by introducing new iphone-optimized ads to their already impressive platform. Dubbed adinMotion, the platform uses algorithms that calculate everything from age targeting, user preferences, geo-targeting and more to serve the...

  • Need A Ride? Send A Text Message…

    If you’ve ever had the experience of trying to call for a ride while standing in a loud bar or restaurant, and having to yell at the phone while straining to hear the other end, you’re going to like SMSCab. It’s a new service that...

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    Proximity-Marketing Provider Building Bluetooth Network

    I stumbled on a new provider of bluetooth-based mobile advertisements today that, according to their website, is slowly building it’s own network of so-called “bluetooth hotspots” to serve up advertisements in the form of video and music clips, coupons, and other media. BlueBite, like most...