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    6 Emerging Trends in Location & Proximity

    The following is a guest contributed post from Thomas Walle, CEO and Co-founder of Unacast. Location and proximity are two of the biggest things that marketers can’t stop talking about. Here are six things you need to know about the market for location and proximity...

  • inMarket Names First Chief Marketing Officer, Mobile Veteran Cameron V. Peebles

    InMarket, the industry’s foremost beacon proximity advertising leader, has a new chief marketing officer. On Wednesday, the Venice, California-based mobile moments company announced that Cameron V. Peebles will serve as inMarket’s first CMO. Cameron joins the team as a respected mobile veteran with nearly two...

  • Shazam, Gimbal Aim to Boost Beacon-Powered Mobile Marketing Engagement

    Shazam and Gimbal on Monday confirmed to MMW that they have secured a new partnership designed to expand opportunities for brands, advertisers and media owners. How so? By offering what the partners call “a more personalized experience for Shazam users, through beacon technology.” The partnership includes the incorporation of the Gimbal SDK into the Shazam …   Read More

  • Indoor Location Installations Could Break Records This Year

    ABI Research’s latest quarterly market data report on location technologies indicates that 2014 is shaping up to be a breakout year for indoor location technologies in retail environments. The reason? Early adopters are entering the final year of the three-year technology adoption cycle, shifting from trials to full-scale deployments. Another critical driver, however, is the …   Read More

  • PayPal: Advertisers Leveraging Geo-Targeting to Drive Purchases

    According to PayPal, U.S. consumers will spend $37.44 billion in 2013 on retail purchases via smartphones and tablets. Not surprisingly, this infusion of cash into retail from mobile consumers is inspiring a boom in mobile ad spend and related strategies to stoke the flames of this hot trend even further. As a result, PayPal has …   Read More

  • More Companies Focusing on Geo-Targeted Mobile Advertising

    Engage Mobility tells MMW that the provider of mobile marketing technologies and solutions has now implemented location-based mobile marketing using geo-fencing and geo-targeting. The aim of this expansion, naturally, is to help businesses more effectively reach viable customers. Engage Mobility says this propriety platform – called the Mobile Engagement System – enables focused outreach to …   Read More

  • Mobile Commerce: Getting in Right

    The following is a guest post from Jim Wehmann, senior vice president of global marketing for Digital River. Mobile commerce continues to generate a lot of buzz among online marketers. It holds out the promise of sizable incremental sales as tablet and mobile smartphone shipments continue to soar. Smartphone sales in 2012 are expected to be …   Read More