Press Release
Press Release
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New IRI Report Details Value of Contextually Relevant Advertising
Media Release: As CPG companies look to eliminate waste in their advertising budgets, many are reluctant to sacrifice the efficiency afforded by programmatic ad buying, an algorithm that serves as a cheap cost per impression (CPM) means of reaching consumers. While it’s affordable, such an...
By Michael -
Anexinet Unveils New Mobile Customer Self Service Platform
Media Announcement: Anexinet Corporation, a leading provider of digital, analytics and hybrid IT solutions, today announced its Mobile Customer Self-Service (MCSS) development platform. The new offering gives organizations the ability to become more customer-centric through a feature-rich mobile app tailored to enhance their customers’ experiences....
By Mike Randazzo -
GSMA Outlines New Developments for Mobile World Congress Shanghai 2017
GSMA ANNOUNCEMENT: The GSMA today highlighted new developments for the 2017 GSMA Mobile World Congress Shanghai, which will be held 28 June – 1 July 2017 at the Shanghai New International Expo Centre (SNIEC). The GSMA provided several updates, announcing the first confirmed speakers for...
By Michael -
The Importance of a Social Media Presence for a Business
Social Media News: ValueWalk, a news site which releases worldwide news on business has recently posted a blog that details why having a strong social media presence is essential for businesses in 2017. There are various social media platforms used frequently by businesses, for example,...
By Michael -
ExxonMobil Speedpass+ App Breaks New Ground With Connected Car and Apple Watch
Mobile News: ExxonMobil announced today that it is rolling out several updates to its Speedpass+ mobile payment app, including use of the app with both Ford vehicles equipped with Ford SYNC®3 and the Apple Watch to purchase Synergy™ fuel and car washes at approximately 10,000...
By Kevin Matthies -
CyberRx and Wapack Labs Launch Partnership to Strengthen SMB Cybersecurity
Cybersecurity News: CyberRx and Wapack Labs are announcing a strategic partnership to improve cybersecurity among small and medium-sized businesses (SMBs). The CyberRx software platform helps U.S. and international businesses to assess their cyber capabilities within the Cybersecurity Framework, developed by the National Institute of Standard...
By Michael -
Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel Metrics
MMA News: The optimal combination of formats and targeting can create significant shifts in sales and consideration, according to the most recent SMoX attribution study done for Allstate Insurance by The Mobile Marketing Association (MMA). The study also proved the clickthrough rate (CTR), a widely-use...
By Michael -
Merkle Launches the 18th Volume of the Dossier
Media Announcement: Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released its 18th installment of Dossier. The 2017 Volume 8.1 Dossier illustrates best-of-breed digital marketing strategies along with in-depth analyses of industry developments, shifting priorities, and changing approaches. As a...
By Mike Randazzo -
SearchDex Survey: Half of Marketers Say Google’s Algorithm Now Demands Technology Response for Effective SEO
Media Announcement: SearchDex, a digital marketing technology and service company, announced today its SDX Hyperloop platform, which allows marketers to build their brand through more sophisticated, big data-powered SEO. The new platform provides marketers with orchestrated analytics and a higher level of personalization, built on...
By Emma Martin -
Retainly Releases Marketing Automation with Adaptive Machine Learning
Media Announcement: Adaptive Machine learning has been in use in its crude forms for many years now. The spell-checkers are a classic example of this technology. In recent times, adaptive machine learning has grown in demand among the marketing fraternity with increasing spend over digital...
By Michael
