Predictions
Predictions
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Report: 40 Percent of TV Viewers Are ‘Digital Enthusiasts’
A new GfK MRI report recognizes six new TV viewing audience groups and how they combine emerging and traditional options for TV use. All told, the findings shared with MMW are fascinating. For example, the report summary notes that more than a quarter (28%) of all TV viewing is now done via digital streaming. Read More
By Emma Martin -
Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter
“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43 percent increase from the previous quarter.” That news comes from a first quarter survey by Strata, a major software firm for media buying and selling. Interestingly, … Read More
By J. Barton -
Apple Focusing on Retail Growth, iPhone Sales in India
Think China is the only global market with which Apple is obsessed? Think again. Apple is focused heavily on India today. And that focus is growing more intense over time. “Apple is planning more than a twofold expansion of its retail reach in India to double iPhone sales in each of the next three years … Read More
By Christa Howard -
BlackBerry Touting Partnership with T-Mobile
It didn’t receive much attention in recent days when the news was first announced, but that isn’t stopping BlackBerry from pushing ahead with the development. BlackBerry recently inked a deal with T-Mobile US. The objective of the forged partnership is to bring the BlackBerry Classic to the Un-carrier’s Data Strong network and its approximately 57 … Read More
By Christa Howard -
He Sees You When You’re Sleeping, He Knows When You’re Awake: It’s Not Santa, It’s an Advertiser
The new wearables — including the soon to be mass released Apple Watch — could cause a veritable revolution. The revolution in advertising is a given. Advertisers are already working on ways to commandeer the smartwatch screen. But there could be a revolution staged by consumers, if things don’t go well. Because when people sing … Read More
By J. Barton -
Forrester Projections: Online Retail Sales 480 Billion By 2019, Music Will Be ‘All Digital’
It’s enough to make one wonder how any brick-and-mortar stores are surviving. What’s happening with online retail sales in the U.S.? Forrester Research recently dove into a pool of statistics to produce some interesting findings. Read More
By Michael -
Ticket Applications Overwhelming After WWDC Announcement
MMW has learned that Apple could very well see a record number of ticket applications for the company’s World Wide Developer’s Conference this year. Earlier this week, Apple announced that it will hold its 26th annual WWDC June 8 through June 12 at San Francisco’s Moscone West, “with more sessions than ever before streamed to … Read More
By Christa Howard -
Easter Marketing Spend on the Upswing This Year
Although we don’t yet have the final numbers for Easter marketing spend this year, we do know the numbers were big — very big. As the digital age continues to welcome new content marketing opportunities, sponsored posts and native-ad style materials were as plentiful as Easter eggs this season. “It was a good Easter marketing … Read More
By Michael -
The Rising Tide of Wearables Should Lift Smartwatch Sales Through 2020
If you think wearables are everywhere today, just wait. “Wearable computing is moving past the early adopter stage and the industry is beginning to see the first glimpses of how it will have a profound influence on the future of human interaction with technology,” reads a new report summary from Tractica. The researchers project that … Read More
By Emma Martin -
Tim Cook: Apple Watch May Replace Your Car Keys
Next week, Apple is expected to provide one final mega-push for Apple Watch before the eagerly awaited wearable ships next month. But ahead of the weekend, Apple CEO Tim Cook spoke with reporters in London about the myriad of uses that Apple Watch may ultimately have beyond the most familiar or anticipated. According to Cook, … Read More
By Christa Howard
