Opinion
Opinion
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Opinion: Email Marketing Lessons from the Very First Home Run
The following is an exclusive guest contributed post from Adobe Campaign’s Senior Product Marketing Manager, Patrick Tripp. The first known email campaign generated more than $13 million in sales as the Digital Equipment Corporation (DEC) established a need for the computer in every office (source ORBTR). We don’t know if DEC, pointed to the outfield … Read More
By Michael -
Opinion: Four Tips to Optimize Your Mobile Advertising Strategy
The following is an exclusive guest contributed post from AppsFlyer CEO Oren Kaniel. With people spending more time online in apps than on the mobile web and mobile advertising expected to grow in excess of 75% to top $31 billion this year, more marketers than ever before are looking for ways to optimize mobile advertising … Read More
By Michael -
Are Your Mobile Visitors Getting the Most Out of Your Site Search?
The following is a guest contributed post from Cristian Arno, the founder and managing director of Lingo24, a translation and localization company. As more and more of us take our internet browsing and shopping onto mobile devices, small screens are becoming increasingly big business. According to a report from RKG, more than a quarter of … Read More
By Michael -
OPINION: How Engagement Experiences Leverage a Brand’s Accountability
The following is an exclusive guest contributed post to MMW from Roy DeYoung, Senior Vice President of Creative Services for PM Digital. Since the advent of ecommerce, competition for consumer attention, sales, and subsequently, loyalty has grown; with increased customer touchpoints and accessibility more brands and products are launching everyday making it more difficult to … Read More
By Michael -
Opinion: Why Programmatic is the Future of Mobile Advertising
The following is a guest contributed post from Or Shani, CEO and founder of Adgorithms. With a recent boom in ad technology, many marketers are lost as to how they can use it to drive mobile campaigns. One of the strongest developments is in programmatic media buying, but the Wall Street Journal found in a recent … Read More
By Michael -
Marketers: Identify and Activate Your 'Dark Social' Blind Spot
The following is a guest contributed post from Rebecca Watson, VP of Business Development at RadiumOne It is hard to act on what you can’t see, a concept that has lead marketers to largely ignore ‘dark social’ up until now. The term represents all the instances in which consumers share a brand’s digital content with … Read More
By Michael
