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    MWC 2017: Has Nostalgia Outsmarted the Smartphone?

    The following is a guest contributed post by Matthew Winters, CEO of Veoo. Last week saw the coming and going of Mobile World Congress in Barcelona – the showcase of the most cutting-edge technology on the planet. Everything from mobile phones to wearables and all...

  • 3 Proven Conversion Strategies Anyone Can Use

    The following is a guest contributed post from Momchil Kyrurkchiev, the CEO and co-founder of Leanplum. TextNow, a company offering affordable alternatives to traditional wireless plans and services, recently built an automated and personalized lifecycle campaign across several messaging channels, including push notifications, email, in-app...

  • RCS Messaging: What Do We Do With It?

    The following is a guest contributed post from Steve Murphy, CIO of 3Cinteractive. It’s definitely no secret that the word mobile phone might be a little misleading today. When we think of a mobile phone we now often think texting before voice calls. It’s no...

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    India and China: Frenemies with Benefits

    The following is a guest contributed post by Josh Ong, ‎Director, Global Marketing & Communications at Cheetah Mobile. China and India have long been pitted against each other as dragon versus the elephant. While the dragon has gotten most of the attention lately, it’s the...

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    Should Retailers Worry About A Trade War?

    The following is a guest contributed post from Andreas Hassellöf, founder of Ombori. Less than a month into his Presidency, Donald Trump has made it abundantly clear that he was serious about his plan to boost American jobs and American businesses by initiating a global...

  • deltaDNA CEO Talks Mobile Ad Strategy

    The following is a guest contributed post from Mark Robinson, CEO of deltaDNA, creator of SmartAds. In free-to-play (F2P) mobile games it’s common for fewer than 2% of players to spend money via in-app purchases (IAP). Therefore, the attraction to integrate advertising as a way...

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    Three Characteristics of a Truly Digital Business

    The following is a guest contributed post from Howard Tiersky, the founder and CEO of FROM, the digital transformation agency. Everyone has an app. But the companies that are dominating in the mobile space don’t stop at offering an app, rather they have engineered their...

  • 3 Tips For Perfecting Your Brand’s Loyalty Program

    The following is a guest contributed post from Howard Schneider, Senior Loyalty Consultant, Kobie Marketing As 2017 begins, the majority of marketers plan to devote more of their budget to driving customer loyalty. This makes sense – as the retail space grows more competitive and...

  • Six Tips on Personalizing Your Marketing Campaign

    The following is a guest contributed post from Kym Reynolds, a senior marketing advisor for SmartFocus.  Present day consumers now connect with brands via multiple channel. Marketers therefore need to work smarter to drive customer loyalty – harnessing actionable insights from multiple data channels to...

  • What You Missed in 2016: Data Science Year-in-Review

    The following is a guest contributed post from Momchil Kyurkchiev, co-founder and CEO at Leanplum, the marketing cloud for the mobile era. In 2016 people spent more time than ever on mobile devices, with 90 percent of their time on the device dedicated to mobile...