Opinion
Opinion
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It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels
The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse As the dust settles on this year’s Mobile World Congress, and we process the latest slew of smartphone launches – none of which promise anything too exciting –...
By Michael -
The Power of Incorporating Seasonality for Creatives
The following is a guest contributed post from Dave Bell, CEO of Gummicube. When you’re searching for the right app in the Apple App Store or the Google Play Store, what are your eyes immediately drawn to? While everyone is different, most can’t help but...
By Michael -
Follower Fraud: Stopping The Latest Scare In Its Tracks
The following is a guest contributed post from Harvey Schwartz, SVP Talent at WHOSAY. Digital advertising has been plagued by fraud, brand safety and transparency issues for years. These similar issues are appearing to infect influence marketing. Fortunately, I believe that these problems won’t have...
By Michael -
Why Sports Illustrated Is on the Right Track by Integrating AR
The following is a guest contributed post from Tom Farrell, the vice president of marketing for the mobile marketing and consumer engagement platform Swrve. Augmented reality (AR) is hardly news by this point. The Pokémon Go craze has been and gone, and if you haven’t...
By Michael -
Op-Ed: 3 Ways Retail Stores Can Survive In The Age Of Amazon & E-Commerce
The following is a guest contributed post from Larry Light, a global brand revitalization expert, is the Chief Executive Officer of Arcature (www.arcature.com), a marketing consulting company that has advised a variety of marketers in packaged goods, technology, retail, hospitality, automotive, corporate and business-to-business, as...
By Emma Martin -
4 Reasons Electric Cars Will Create A Buzz In The Next Decade
The following is a guest contributed post by Ted Annis, the manager and co-founder of Transducing Energy Devices, LLC. As automakers try to plug into consumers’ future needs, electric cars are stirring boardroom curiosity – but not a lot of sales. Some car manufacturers are...
By Michael -
How Virtual Care Can Address Gaps in Opioid Treatment
The following is a guest contributed post by Lee Horner, Synzi CEO The opioid crisis has been widely documented and discussed over the past few years as its impacts continue to intensify across the country. The CDC has shared frightening statistics related to the increase...
By Michael -
Transparency at IAB Annual Leadership Meeting: Three Ways the Ad Industry is Improving
The following is a guest contributed post by Tim Mahlman, President, Head of Advertiser and Publisher Strategy, Oath At IAB’s Annual Leadership Meeting, Unilever’s Keith Weed reiterated the importance of trust in digital advertising. Brands are demanding more openness and accountability. Fraud, viewability and brand...
By Michael -
What Every Telemarketer Needs to Know About Bond Compliance
The following is a guest contributed post from Vic Lance, the founder and president of Lance Surety Bond Associates. He is a surety bond expert who helps business owners get licensed and bonded. How to comply with surety bond requirements and stay away from bond...
By Michael -
Opinion: Marketers Have to Start Thinking Seriously About Deep Learning
The following is a guest contributed post from Jeremy Fain, CEO and founder of Cognitiv. A lot of people have asked me about my thoughts for 2018, and what I think the overarching trends in advertising technology and deep learning will be in the coming...
By Michael
