Opinion
Opinion
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3Vs are Good, But 6Vs Are Better: A New Way of Understanding Big Data
The following is a guest contributed post from Dr. Mona Yousry, Chief Data Scientist, Sabio Mobile. The amount of data that people generate simply by living their lives can be used to tell stories filled with context and insights. This information, combined with digital data,...
By Michael -
7 Mixed Reality Technology Options for Marketers
The following is a guest contributed post by Jason Yim, CEO and Executive Creative Director of Trigger Augmented and mixed reality experiences are powerful tools that can connect consumers to brands and products in meaningful ways. However, in order to achieve that meaningful connection, marketing...
By Michael -
A Marketer’s Guide to Harnessing Micro Mobile Moments
The following is a guest contributed post by Harald Kratel, VP of Global Marketing, Smaato Mobile has fundamentally redefined the marketing landscape in a dramatically short time frame. For the most part, as consumer time spent has shifted to mobile devices, advertising dollars have shifted...
By Emma Martin -
Op-Ed: It’s Time to be Proactive with DDoS Protection
The following is a guest contributed post by Ronald Sens, EMEA Director, A10 Networks Since Mirai and its subsequent variants let the genie out of the bottle, DDoS attacks powered by the Internet of Things have become ubiquitous. As more and more IoT devices join...
By Michael -
Connected Cars: The Opportunity Is Closer Than Marketers Think
The following is a guest contributed post by Keith Petri, Chief Strategy Officer of Screen6 The rise of the connected car has been swift. With most auto manufacturers beginning to offer apps on the in-car dashboard, integrations with voice assistants, and swipe navigation, the latest...
By Michael -
Here’s Why Marketers Aren’t Spending More on Mobile Playable Ads: 5 Common Misconceptions about Playable Ads
The following is a guest contributed post by Alexei Chemenda, CRO for Apps and Managing Director, U.S., Adikteev Mobile users prefer playable ads to most other ad formats. Yet, as of last year, only 4 percent of advertising budgets were going to playable ads, even...
By Michael -
The Tappx Guide to Current and Emergent Mobile Ad Formats
The following is a guest contributed post from Rafael Andrade, Advertiser Business Developer, at Tappx The way in which people interact and engage with ads is constantly evolving. It’s no secret that the present and future of brands is to leverage messaging across our vast...
By Emma Martin -
Op-Ed: The Next Billion Mobile Users
The following is a guest contributed post from Andrew Dubatowka, VP, North America Performance and Marketing, AdColony Six hundred years after the Chinese explorer Zheng He circumnavigated the world – allegedly discovering America along the way – the tables have turned, and it’s the Western...
By Emma Martin -
The Laws Of Attraction In A Mobile-First World
The following is a guest contributed post from YouAppi Chief Revenue Officer, Leo Giel. Reaching the right audience is a constant challenge for app developers, publishers and advertisers. Simply amassing a large audience isn’t easy – but more importantly, it isn’t strategic and doesn’t drive...
By Michael -
Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner
The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header bidding is finally here. This is the year that developers finally begin to bring the benefits of header bidding — a way to have a...
By Emma Martin
