Monthly Roundup
Monthly Roundup
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#FollowFriday These Mobile Marketing Companies & Thought Leaders
Today we continue our #FollowFriday segment in which we follow the many excellent companies and individuals that make up the fast-paced mobile marketing and advertising industries. If you have any suggestions for great companies or feel we’re leaving someone out, hit us up in the comments,...
By Justin -
comScore: Samsung Top OEM, Android Top OS and SMS Most Popular Mobile Content
Digital measurement provider comScore today released its latest data from its “MobiLens” service which reports key trends in the U.S. mobile phone industry during the three month average period ending January 2011. This particular study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.9 percent market share. … Read More
By Justin -
Mobile Healthcare (mHealth) News Roundup
New FDA Rule For mHealth Apps Help Streamline The Approval Process One of the many roadblocks developers face when innovating in the mHealth space is the approval process for clearing new applications with the FDA. A new rule that was recently introduced, however, aims to streamline that process for certain applications. The new “Medical Device … Read More
By Justin -
Millennial: iOS Ad Requests Jump 47% In January, Android Garners 54% Of Impressions
In its latest “Mobile Mix” Report for January, Millennial Media said that iOS outpaced all other mobile operating systems, experiencing a 47% increase in ad requests month-over-month. Android, however, remains number one on Millennial’s network with a 54% share of total impressions. Read More
By Justin -
comScore: 63M Smartphone Owners In The US, Android Overtakes iOS In Subscriber Share
New data out from comScore suggests Google’s Android OS has overtaken Apple’s iOS for the first time in terms of U.S. smartphone subscriber share. ComScore estimates there’s now roughly 63M smartphone subscribers in the U.S., up 7.3 percent from the preceding three month period. Of which, RIM still leads the pack with 31.6 percent of … Read More
By Justin -
Mobile Advertising Verticals Post Triple-Digit Growth For Q4, According To Millennial Media
Millennial Media today released its monthly S.M.A.R.T report for December with an emphasis on the massive growth being seen in mobile advertising verticals, many of which showing triple-digit growth year-over-year. The top five verticals in Q4 2010 were telecommunications, retail & restaurants, entertainment, finance and automotive, with the latter showing an astonishing 623% growth year-over-year. … Read More
By Justin -
Mobile Healthcare (mHealth) News Roundup
Virtualization, EHR-Linked Devices, Mobile to Lead Healthcare IT in 2011 As we move into 2011, the Obama administration’s meaningful-use requirements governing health care IT and EHRs (electronic health records) will continue to influence how health care companies adopt technology to improve patient care. In 2010, companies began to purchase EHR applications, but in the coming … Read More
By Justin -
Millennial Media: Mobile Web Grows To 89M Users, Finance Ad Vertical Grows 802 Percent
Millennial Media today published its monthly S.M.A.R.T report for November, chocked full of data related to mobile advertising as seen from its vast network. Millennial reports the U.S. mobile Web grew to 89M users in November, of which Millennial reaches 8 out of 10 users, or 76M total. In terms of mobile advertising by vertical, … Read More
By Justin -
Millennial: Android & iOS Tied For Mobile Ad Impressions, Games Remain Top Apps
Millennial Media today published its monthly “Mobile Mix” report for November, in which — for the first time ever — Android and iOS are tied in terms of mobile advertising impressions on the company’s network. The platform wars continue, as both iOS and Android each attracted 38 percent of all impressions during November, while RIM … Read More
By Justin -
Mojiva: Blackberry Users Show Highest Mobile Ad Engagement, Android Users Most Active
Mobile advertising network Mojiva today released data from its monthly report on carrier, operating system and device activity, indicating that while Android users are the most active, Blackberry users show the highest engagement with mobile advertising. Focusing on Thanksgiving weekend in November, Mojiva found that Android users held the greatest share of activity on both … Read More
By Justin
