There’s no doubt about it: spending on digital display advertising in the U.S. is definitely traveling to the social media sites. That market, which will total $27.05 billion this year, according eMarketer estimates, will change again by 2017, when the “U.S. digital display ad expenditure will reach $37.36 billion, (with) Facebook and Twitter together accounting …
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Today we continue 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of QR codes. For frequent readers of MMW you know that we’ve always had mixed feelings on QR codes. While the concept is more than promising and adoption is only getting stronger, a majority of the implementations we see today translate to …
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Today we bring you the third installment of 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of mobile health, also known as “mHealth.” mHealth has become quite the buzzword recently, but many people still see it as an ambiguous concept that can span everything from doctors checking in on patients via their …
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Today we continue 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of mobile apps vs. the mobile Web in relation to an integrated mobile strategy. There’s long been discussion on whether creating a mobile app is better than developing for the mobile Web and vice versa, but the fact is there’s …
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3Seventy, a leader in mobile marketing and mobile CRM engagement solutions, has launched a new weekly video series aimed at offering quick and straight-to-the-point updates on the latest trends, tips, tricks and tactics in mobile marketing and mobile engagement. Each video is led by 3Seventy VP of Sales, Andy Kennedy, who has a long history …
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