• Report: Companies Making $135B Bet on Online Video Marketing

    According to a new report, the findings to which MMW was privy on Thursday, video is becoming marketers’ tool of choice. In fact, U.S. companies are investing $135 billion this year in online video to market products and services. The research, from Magisto, hailed as...

  • When It Comes to Mobile Video, Native Content Shown to Improve All Metrics

    Everyone knows that mobile video is a fast-growing — and increasingly popular — ad format. Now new research suggests that viewing such ads improves a variety of metrics, from recall to intent to purchase. “In a study conducted by Opera Mediaworks and comScore, a group of U.S. mobile users was shown a mobile native video …   Read More

  • SXSW: Branded Video is The Marketing Gift That Keeps on Giving

    This week, with “SXSW” perpetually trending worldwide on Twitter, SXSW videos racking up thousands of views on YouTube, and images from the convention lighting up Instagram, it’s clear that the SXSW brand has been a boon to other brands looking to generate attention in response to their presence at the mammoth Austin, Texas-based convention. If …   Read More

  • B&N Looks to Give NOOK a Nudge with Free Video Apps

    With its mobile reader platform struggling to keep up in an increasingly competitive tablet and ereader market, Barnes & Noble is hoping video can give the NOOK brand a boost. NOOK Media LLC has just launched a suite of free NOOK Video Apps for iOS, Android and Roku devices. The apps enable customers to watch …   Read More

  • Utility Or Art? The Purpose Of Online Video Sharing Apps

    The following is a guest contributed article from Chris Hayes, Co-founder & CTO of flik. In life, it’s said that a picture is worth a thousand words. On the Internet, though, pictures have their limitations and videos tend to be overlooked as a functional utility. Why is that? Countless hardware and software advances have increased …   Read More

  • Facebook Poised to Launch Video Ads to News Feed

    Getting on the video ad bandwagon, Facebook may soon deliver micro-burst video ads to our news feeds. According to unconfirmed new reports, the world’s largest social network has plans to sell 15-second TV-style commercials starting sometime before 2013 winds to a close. Based on speculation from unnamed knowledgeable sources, Bloomberg estimates that Facebook could sell …   Read More

  • Video Commerce Summit Set for Late July

    Later this month, Liveclicker will hold its fifth annual summit in San Francisco. The Video Commerce Summit (set for July 25th & 26th) is where the e-commerce industry’s front-line experts, thought leaders, and brands come together to share how they’re using video to improve their bottom line. The organization expects a record 300 attendees this …   Read More

  • Are Prison Visits About to Go Mobile?

    Soon, visiting family and friends behind bars may not require a trip to the prison facility. Off-site digital video meetings are poised to become the norm for many inmates who will be able to connect with off-site individuals via on-site video system. In the future, even mobile options could also be available. For now, the …   Read More

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    Vine Lands On Kindle Fire Tablets Ahead of Instagram

    Vine gained a small leg-up on Instagram early this week as Twitter’s 6-second video sharing application beat Instagram to the punch in landing on the Amazon Kindle Fire. With the Vine app now available on Amazon’s Kindle Fire tablets, Instagram’s new video sharing feature must now play catch up. The lead could prove significant for …   Read More