• RTB Spend to Increase Markedly by 2018

    According to a recent post on mobileStorm’s Digital Marketing Blog, analysts are predicting that, by 2018, spending on Real Time Bidding (RTB) will increase nearly three-fold to $12 billion, from just over $4.8 billion this year. A new report released earlier this month also shows that, in the RTB spending arena, the entertainment industry is …   Read More

  • New M2M Alliance Takes Aim at Asia

    With cellular machine-to-machine (M2M) connections in Asia expected to  more than triple in the coming years, local wireless operators have “banded together” in a group dedicated to facilitating M2M deployments in the region, says IHS in a new report. The installed base of wireless M2M connections in the Asia-Pacific (APAC) region will rise to 109.0 …   Read More

  • Ford Remains a Big Driver of Innovative Automobile Marketing

    It’s unlikely that Henry Ford, the iconic American industrialist and founder of the Ford Motor Company, could have envisioned a time when his visionary vehicles would be promoted on small mobile devices, throughout robust social networks, and across a vast digital marketing landscape. But Henry Ford and his team have always been innovative marketers, even …   Read More

  • Mobile Payments: Where We’ve Been & Where We’re Going

    The following is a guest contributed post from Toffer Grant, CEO and Founder of PEX Card. When leaving the house over the past decade, a typical person’s checklist has morphed from “keys and wallet”, to “phone, keys and wallet” to “smart phone, keys… and do I really need my wallet?” With the evolution and growth …   Read More

  • Mobile Marketing Provider for Pizza Chains Comes to North America

    According to a new report from Pizza Marketplace, the pizza industry is getting some help in the mobile marketing department. ZinMobi – a so-called specialist in marketing software for pizza chains – is setting up shop in North America. ZinMobi’s platform has enjoyed rapid success in response to its ability to targets customers according to …   Read More

  • Marketers Gaining More Enterprise-Class Tools for Mobile

    With each passing year, marketers increasingly focused on mobile gain access to newer and more sophisticated tools that enable them to reach current and prospective customers wherever they roam. To that end, MMW was recently briefed by Taggpoint on the commercial availability of its new Taggpoint Connected Experience Enterprise Platform designed to give marketers “enterprise-class …   Read More

  • Enterprise Market Shifting Focus to Indoor Location Mobile Tech

    As it turns out, there’s a good reason why Apple, eBay, Google, and others are all making definite moves on indoor location these days. For starters, we’re looking at a $4 billion market (or more) by 2018. The overall market of technology installations is forecast to break the 25,000 mark in 2014, while handsets capable …   Read More

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    When Opportunity KNOX, Samsung Answers

    Fresh off its full plate of announcements at Mobile World Congress in Barcelona, Spain last month, Samsung continues to make post-MWC waves, this time with the company’s latest efforts in the realm of mobile security. Samsung Electronics recently touted the launch of KNOX 2.0, the evolution of KNOX, the company’s end-to-end secure mobile platform solution …   Read More

  • Global Mobile Data Traffic Increasing at a Record Pace

    The newest projections from Cisco call for worldwide mobile data traffic to increase nearly 11-fold over the next four years and reach an annual run rate of 190 exabytes by 2018. The projected increase in mobile traffic is partly due to continued strong growth in the number of mobile Internet connections, such as personal devices …   Read More

  • Mobile Payments: January's Top Stories

    Below are some of the top stories in mobile payments we’ve been tracking during the month of January. Amazon making an in-store mobile payments play? Amazon is looking at getting into the mobile POS business, by possibly providing brick-and-mortar retailers with in-store checkout systems based on Kindle tablets. Details are sketchy and few, but the …   Read More