• Industry Leaders Join Augmented Reality for Enterprise Alliance (AREA)

    The Augmented Reality for Enterprise Alliance (AREA) announced today that two new members joined the only global membership funded alliance helping to accelerate the adoption of enterprise augmented reality (AR) by creating a comprehensive ecosystem for enterprises, providers, and non-commercial institutes. PTC, provider of the...

  • AR Going Mobile in a Major Way

    The augmented reality market is set for a major boom. “The mobile augmented reality (AR) market is finally on the verge of fulfilling its potential and going mainstream, following years of hype,” the introduction to a new report from Tractica reads. So why now?   Read More

  • Sowing Wild Oats: Quaker Joins Other Marketers in Use of Augmented Reality For Cross-Channel Engagement

    Eat your oatmeal. It’s good for you. Not to mention that now you can join the high tech world of augmented reality and take a wild selfie to grab extra goodies. Following the lead of other major marketers, the Quaker Oats Company is now using the Blippar augmented reality app capabilities to drive online engagement …   Read More

  • Apple Wants You to Practice Safe Text

    Apple wants iOS device users to be safer than ever while texting. To make that happen, the Cupertino, California-based tech giant is working on something new called “transparent texting.” A patent application filed recently with the U.S. Patent and Trademark Office portrays technology that would enable safer on-the-go texting. The patent description of “transparent texting” …   Read More

  • Google Glass Getting More Government Attention

    As Google Glass continues to attract the interest of consumers, companies, and innovative app developers even before the wearable technology is universally available, state governments and agencies are taking notice as well. Just this week, Utah.gov announced the availability of OnTime for Glass, a first-of-its-kind transit-tracking app for Google Glass. “OnTime for Glass brings Glassware …   Read More

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    Juniper Says Mobile Augmented Reality Revenues Are Set to Explode

    With smartphone adoption reaching record levels across the United States and the world at large in 2013, it’s no great shock that mobile applications also enjoyed a banner year. In particular, mobile augmented reality apps were hot commodities across iOS and Android. And the trend is expected to not only continue, but accelerate throughout 2014 …   Read More

  • Augmented Reality Smart Glasses Impress at CES 2014

    Last night in Las Vegas at the 2014 International CES, Epson America raised the curtain on its second-generation Moverio “smart glasses” with a combination of new features geared to transform how consumers experience games, video entertainment and the world around them. Sleek and lightweight, the Epson Moverio BT-200 is a binocular display using a miniaturized …   Read More

  • The New Reality for Augmented Reality in Mobile Marketing

    Like many technological leaps before their “arrival,” augmented reality was once considered by most marketers to be gimmicky, not functional and engaging. But as advanced technology continues to play a larger role in most marketing strategies, many marketers are now taking advantage of augmented reality’s enormous potential for interactivity. Augmented reality gives customers a fun …   Read More

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    Google Glass Project Comes to KickStarter

    According to the projections made in a new Kickstarter campaign, Google Glass may have a massive impact on the global travel scene. We’ve been making travel tech projects for the last eight years and we believe that Google Glass is the next big thing in travel. The project spearheaded by South African tourism software startup …   Read More

  • Google Doesn’t Want to Be a Pain in The ‘Glass’

    Google has been battered by consistent criticisms in recent weeks as the Internet search giant has allowed only select developers to test and tinker with its forthcoming Google Glass device. As media and social giants like Facebook and The New York Times launch their apps for Google’s mysterious face computer, a curious general pubic wants …   Read More