• What Do You Get When You Cross Full-Funnel Marketing Automation and Paid Online Advertising?

    It sounds like the set up to a punch line. But there’s no joke here. In fact, it’s a new partnership with some very serious and exciting potential consequences for the digital advertising space. This week, the team at Marin Software — provider of a cross-channel performance advertising cloud — shared with MMW details of …   Read More

  • BlackBerry Taking a Fresh Look at Secure Mobile Messaging

    Despite losing its competitive posturing in the modern smartphone industry, BlackBerry is endeavoring to remain on the cutting edge of secure mobile messaging. To that end, BlackBerry has just announced the availability of BBM Protected, the first solution in the eBBM Suite for secure enterprise-class messaging. “The eBBM Suite is a new family of BBM …   Read More

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    Five Things You Should Know About Mobile Marketing

    It’s no secret that most Millennials and Baby Boomers alike now have a smartphone attached to their hand or hip at all times. It’s very rare to see a gaggle of teenagers, young adults, or even mature professionals (that’s code for “old folks at work”) without at least one smartphone between them. The prevalence of …   Read More

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    Apple Prepping Major iTunes Overhaul?

    Since late February, rumblings have perpetuated across the tech blogosphere to suggest that Apple will soon introduce a significant revamp of iTunes. Late last week, new reports emerged which indicate that Apple’s foray into high-definition music is now imminent. According to industry sources, 24-bit tracks could be unveiled within two months, likely before Apple’s WWDC …   Read More

  • MMW Op-Ed: Choosing a Mobile Collaboration Platform

    The following is a guest contributed post from Subrah Iyer, founder of Moxtra.  In the era of BYOD and working remotely, collaboration is imperative. In fact, according to Good Technology, more than 80 percent of U.S. adults work seven extra hours per week outside the office. The shift from everyone working in-house on company computers, …   Read More

  • Why Apps Are Outpacing BYOD Among Top IT Mobility Priorities

    A new study produced by Vanson Bourne that was commissioned by CA Technologies shows that while the benefits of mobility “are well understood,” concerns over security and privacy, multiple platform support, budget constraints and lack of appropriately skilled personnel are still viewed “as the biggest obstacles to mobility adoption.” The numbers to back this assertion …   Read More

  • McAfee Making Small Businesses Nervous with New Report

    How much of a page-turner would any McAfee report be unless it scares the pants right off of us? McAfee recently announced the findings from a joint survey with Office Depot, Inc. that revealed surprising security misconceptions among small and medium-sized business owners. Ready for the scary part?   Read More

  • Citrix Shoots to Boost Employee Mobile Productivity

    On Wednesday, Citrix announced a new release of Citrix XenMobile, a move intended to further extend the company’s leadership position in enterprise mobility management. Based on details shared with MMW, the latest release boasts new features that “simplify and speed up manual processes for mobile users.” For example, Citrix XenMobile now eliminates the need to …   Read More

  • Centrify Announces New Technology Partner Program

    Yesterday at the Samsung Developers Conference, Centrify Corporation announced the launch of its Centrify Alliance Partner Program (CAPP). CAPP, we’re told, will provide developers, cloud and mobile ISVs the ability to jointly develop integrated solutions leveraging Centrify’s Unified Identity Services to provide secure access to cloud and mobile apps for mutual customers. In addition, by …   Read More

  • Cisco Envisions a More Mobile Modern Workspace

    On Wednesday at the company’s annual Collaboration Summit event, Cisco pledged to deliver new innovations that embrace the modern workspace and enable users to work smarter and more efficiently from virtually anywhere. Cisco’s latest efforts come at a time when the modern workspace is scrambling to integrate tools at work with many of the tools …   Read More