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  • Mobile Marketing Watch Mobile Marketing Watch

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  • June 29, 2022
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Mobile Social

Mobile Social
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  • Mobile Social
  • Page 2
  • Announcements
    2 2164 0

    Facebook In Focus for Major Local Online Advertising Conference

    MMW learned this week that Facebook’s foray into the SMB marketplace will become a key focus of Borrell Associates’ 2017 Local Advertising Conference. The conference in question is set to be held March 6-7 in New York City. Now in its 8th year, Borrell’s event...

    By Kevin Matthies
    February 8, 2017
  • Marketing Strategy
    0 2531 0

    Prime Response Touts Next Gen Social Media Advertising Capabilities

    On Thursday, Dominion Dealer Solutions announced that Prime Response — its provider of reputation and social media management tools for auto dealers — has just launched next gen automotive social ads for fixed ops, dynamic retargeting, predictive advertising, and equity mining. “With Equity Social Ads,...

    By Michael
    January 27, 2017
  • Mobile Social
    0 2351 0

    Learning to Listen: Trump Showed Us That We Need to Listen More Carefully on Social Media

    The following is a guest contributed post by Todd Grossman, CEO Americas of Talkwalker. Donald Trump is the new President of the United States but oddly, everyone seems confused as to how it happened. Pollsters, journalists, academics you name it were (almost) all calling for...

    By Michael
    November 15, 2016
  • Marketing Strategy
    4 13698 0

    Facebook Leads Digital Marketing Spend for Retailers

    MMW has learned that paid search and email marketing lead retailers’ lists of effective customer acquisition channels, however, social media and mobile marketing are gaining traction and budgets. That’s according to the annual State of Retailing Online 2016: Marketing and Merchandising report. The report was...

    By Emma Martin
    October 3, 2016
  • Marketing Strategy
    2 3322 0

    How Many People in the World Will Use a Social Network This Year? Every Third Person — and Growing

    Consider this: about 2.34 billion people — that’s 32.0 percent of the global population and 68.3 percent of internet users — will access a social network regularly in 2016. The startling fact? That’s up from just 9.2 percent in 2015. The reason? Mostly it’s due...

    By Michael
    July 5, 2016
  • Mobile Social
    1 3054 0

    The ABCDs of Twitter Lead Generating Marketing

    The following is a guest contributed post from Bernard Perrine, co-founder and CEO of SocialCentiv. With 145 million users signing on in just five years, a Twitter presence for businesses is a necessity and a Twitter marketing strategy essential. Here are the top four elements to keep in mind when developing a Twitter lead generating …   Read More

    By Michael
    May 13, 2016
  • Marketing Strategy
    0 3108 0

    Integral Ad Science and Facebook Team Up with Mutual Mobile Aspirations

    Integral Ad Science confirmed to MMW this week that the company has partnered with Facebook to deliver third-party viewability measurement to advertisers. Integral’s viewability solution, we’re told, will be optimized to support video and display campaigns running on Facebook on both desktop and mobile platforms.   Read More

    By Kevin Matthies
    April 21, 2016
  • Marketing Strategy
    5 3410 0

    Mobile Ad Tech Leader Looking for ‘Instant’ Success with Facebook

    Marfeel, a mobile ad technology provider, tells MMW that the company has enhanced its mobile technology with immediate support for Instant Articles — Facebook’s ostensible answer to the problem of slow-loading web pages. We’re told that Marfeel customers can implement the unique solution across all of their mobile sites within minutes, to instantly optimize their …   Read More

    By J. Barton
    April 14, 2016
  • Mobile Social
    4 4263 0

    Pin This: Social Site Pinterest Now Testing Video Ads

    Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett Sloane in a post for Digiday. “Promoted video pins are being tested among a small group of users, and internally at Pinterest, according to one source briefed on the tests.” …   Read More

    By J. Barton
    March 28, 2016
  • Marketing Strategy
    3 2279 0

    Op-Ed: A Guide to Creating Captivating Instagram Content

    The following is a guest contributed post from Jacqueline Simard Ireton, a director of accounts at BLASTmedia. Instagram now has over 400 million monthly active users. This year, the photo and video sharing app is projected to generate $1.5 billion in revenue, a 149 percent year-over-year jump. It’s growing, it certainly isn’t stopping and a …   Read More

    By Michael
    February 26, 2016
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