Mobile Social
Mobile Social
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Facebook In Focus for Major Local Online Advertising Conference
MMW learned this week that Facebook’s foray into the SMB marketplace will become a key focus of Borrell Associates’ 2017 Local Advertising Conference. The conference in question is set to be held March 6-7 in New York City. Now in its 8th year, Borrell’s event...
By Kevin Matthies -
Prime Response Touts Next Gen Social Media Advertising Capabilities
On Thursday, Dominion Dealer Solutions announced that Prime Response — its provider of reputation and social media management tools for auto dealers — has just launched next gen automotive social ads for fixed ops, dynamic retargeting, predictive advertising, and equity mining. “With Equity Social Ads,...
By Michael -
Learning to Listen: Trump Showed Us That We Need to Listen More Carefully on Social Media
The following is a guest contributed post by Todd Grossman, CEO Americas of Talkwalker. Donald Trump is the new President of the United States but oddly, everyone seems confused as to how it happened. Pollsters, journalists, academics you name it were (almost) all calling for...
By Michael -
Facebook Leads Digital Marketing Spend for Retailers
MMW has learned that paid search and email marketing lead retailers’ lists of effective customer acquisition channels, however, social media and mobile marketing are gaining traction and budgets. That’s according to the annual State of Retailing Online 2016: Marketing and Merchandising report. The report was...
By Emma Martin -
How Many People in the World Will Use a Social Network This Year? Every Third Person — and Growing
Consider this: about 2.34 billion people — that’s 32.0 percent of the global population and 68.3 percent of internet users — will access a social network regularly in 2016. The startling fact? That’s up from just 9.2 percent in 2015. The reason? Mostly it’s due...
By Michael -
The ABCDs of Twitter Lead Generating Marketing
The following is a guest contributed post from Bernard Perrine, co-founder and CEO of SocialCentiv. With 145 million users signing on in just five years, a Twitter presence for businesses is a necessity and a Twitter marketing strategy essential. Here are the top four elements to keep in mind when developing a Twitter lead generating … Read More
By Michael -
Integral Ad Science and Facebook Team Up with Mutual Mobile Aspirations
Integral Ad Science confirmed to MMW this week that the company has partnered with Facebook to deliver third-party viewability measurement to advertisers. Integral’s viewability solution, we’re told, will be optimized to support video and display campaigns running on Facebook on both desktop and mobile platforms. Read More
By Kevin Matthies -
Mobile Ad Tech Leader Looking for ‘Instant’ Success with Facebook
Marfeel, a mobile ad technology provider, tells MMW that the company has enhanced its mobile technology with immediate support for Instant Articles — Facebook’s ostensible answer to the problem of slow-loading web pages. We’re told that Marfeel customers can implement the unique solution across all of their mobile sites within minutes, to instantly optimize their … Read More
By J. Barton -
Pin This: Social Site Pinterest Now Testing Video Ads
Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett Sloane in a post for Digiday. “Promoted video pins are being tested among a small group of users, and internally at Pinterest, according to one source briefed on the tests.” … Read More
By J. Barton -
Op-Ed: A Guide to Creating Captivating Instagram Content
The following is a guest contributed post from Jacqueline Simard Ireton, a director of accounts at BLASTmedia. Instagram now has over 400 million monthly active users. This year, the photo and video sharing app is projected to generate $1.5 billion in revenue, a 149 percent year-over-year jump. It’s growing, it certainly isn’t stopping and a … Read More
By Michael
