ScreenShop, touted as being the first mobile app to seamlessly convert any screenshot on your phone into a digital fashion store, just announced its worldwide launch. Leveraging world-class technology, ScreenShop allows consumers to easily shop the looks they love on social media, online, and on...
Why go to the mall when online has it all? That appears to be the thinking of increasing numbers of U.S. consumers. Analysts are forecasting that shoppers will do as much as 50 percent of their shopping online. “Now it’s as much a matter of...
ShopAdvisor, a leader in retail proximity marketing, analytics and mobile shopping, has acquired Retailigence. If you’re not familiar, Retailigence is a provider of in-store product data and location services for facilitating a shopper’s path-to-purchase in brick-and-mortar stores.
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Diebold Incorporated (DBD), a provider of innovative self-service solutions to retailers, is introducing a new mobile-enabled self-checkout concept. Building on Diebold’s omni-channel expertise in the financial services industry, the new concept “combines the core capabilities of the automated teller machine (ATM) with the convenience of contactless mobile payments and self-checkout,” a provided statement explains. With …
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This is some new turf for PayPal. The company just announced it will run its first ever ad during a Super Bowl on Sunday, February 7 during the first quarter. The 45-second television commercial marks the first time PayPal will advertise during television’s most-watched annual event.
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Marin Software Incorporated is out with its post-Black Friday and Cyber Monday data analysis for retail clients. The company, a provider of a leading cross-channel, cross-device performance advertising cloud for advertisers and agencies, said smartphone shopping and ad spend grew much faster than other devices, but “did not detract from desktops and tablets, with clicks …
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Not every age group operates the same way when it comes to digital shopping excursions. While people in the 18 to 34 year old cohort focus on smartphones for retail activity, their parents (ages 35-54) primarily prefer tablets. Turns out those younger shoppers are also interested in digital browsing, but often buying in a competitor’s …
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Black Friday has become not only a shopping day par excellence, but also a sort of cultural experience, complete with video recaps of people crashing the doors of major retailers — and sometimes crashing into each other. But things may be changing. This year, those Black Friday shoppers stayed on the couch instead of getting …
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If a consumer is away from a computer, wouldn’t mobile now be the best way to send a communication? Maybe not, suggests new information. “Mobile phones, and especially smartphones, have made doing just about anything on the go easy,” reports eMarketer. “So it stands to reason that mobile phones would be the main way consumers …
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Mobile advertising is an effective way for companies to reach consumers. But linking a mobile ad to an in-store purchase is important? That’s golden. A recent survey confirmed that mobile coupons work. According to October, 2015 research by Marchex and Digiday, about two-thirds of U.S. marketers said mobile coupons were the most effective method for …
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