Mobile Retail
Mobile Retail
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Going Mobile First: SaaS Retail App Platform Touts New Offering
Ahead of the weekend, Shopgate Inc. — an SaaS retail app platform — confirmed to MMW their new partnership with digital commerce solutions provider, Guidance. According to details shared in a written announcement, Shopgate provides app solutions for online retailers with seamless integration to existing...
By Michael -
New Study Points to Powerful Combo as Key to Brick-and-Mortar Success
Consumers spend twice as much in-store when they receive assistance from a retail sales associate and 2.2 times more when they visit the brand’s website in-store. That’s the big takeaway culled from new data from cloud-based customer experience (CX) optimization leader InMoment. In its 2016...
By Michael -
Facebook Leads Digital Marketing Spend for Retailers
MMW has learned that paid search and email marketing lead retailers’ lists of effective customer acquisition channels, however, social media and mobile marketing are gaining traction and budgets. That’s according to the annual State of Retailing Online 2016: Marketing and Merchandising report. The report was...
By Emma Martin -
How Can Retailers Make Best Use of Mobile Wallets?
The following is a guest contributed post from Gillian Hughes, VP of Corporate Sales at Veoo. Mobile wallets are fast becoming the preferred method of payment, especially among millennials. This is great news for retailers since they allow for the consolidation of all the things...
By Kevin Matthies -
Sixty Percent of Retailers Use Mobile Coupons, But Mobile Marketing Still Seen as Challenge
According to recent eMarketer reporting, coupons are the main vehicle by which U.S. retailers have moved into mobile. That’s according to April, 2016 research by mobile development firm PointSource. “Almost 60 percent of U.S. retail marketing and IT professionals surveyed said their company used mobile...
By J. Barton -
Mobile Retail is Red Hot in India
India’s mobile economy has seen tremendous growth in the past two years, with mobile app downloads and time spent in-app more than doubling since Q1 2014. That’s the take from App Annie this week. The company reports that affordable smartphones and more infrastructure undergirding mobile...
By J. Barton -
Meet The New High-Value Retail Target Audience, the ‘Mobile Reliant’
MMW was privy in recent days to a new report that should generate great interest among marketers. To assist its retail clients to better understand how customers use their mobile devices when shopping and to predict future behavior, DMI conducted a survey with 2,500 U.S. shoppers. “The results,” the report summary reads, “uncovered current mobile … Read More
By Michael -
HookLogic Expanding Ecommerce Ad Exchange
HookLogic, a company celebrated for building an ad exchange for product brands to buy sponsored listings on retail ecommerce sites, has just announced its “wider ambitions” with the launch of HookLogic Drive to Retail. We’re told that the new HookLogic Drive to Retail program promises to vastly expand the HookLogic Exchange by now enabling brands … Read More
By Michael -
CART Rolls Out Retail Innovation Pitch Event
The Center for Advancing Retail & Technology (CART) announced this week the inaugural Retail Innovation Pitch Event, designed to bring relevant and transformative innovation to retail. The Retail Innovation Pitch initiative recognizes the growing pipeline of domestic and international retail technology startups looking to penetrate the U.S. market, reads an announcement shared with MMW. Read More
By Michael -
Spring Has Sprung for Digital Marketing in Shopping Malls
MMW learned this week that Spring — a platform that connects digital marketing with real-time payment data and in-store sales — has secured partnerships with four of the nation’s largest shopping mall operators, expanding the reach of the network to over 300 malls across all 50 states. “These partnerships with Simon Property Group, Starwood Retail … Read More
By Emma Martin
