Registration is now open for the Path to Purchase Institute’s Path to Purchase Summit (P2PSummit), formerly Shopper Marketing Summit, an educational forum “helping to re-define and re-imagine the future of commerce through best practices, strategies and insights that drive shopper-centric thinking and an improved shopper...
Today’s retail brands are turning to location data to understand what’s “top of mind” for their customers. Location data provides answers beyond whether audiences are visiting retail locations. It’s now being used to understand the combination of the places consumer audiences visit, the journey between...
In response to flat line retail sales growth, innovative retailers are aggressively pursuing the omnichannel to create a seamless shopping experience across all channels, including in-store, online, mobile and social. They are exploiting the Internet of Things (IoT) and deploying exciting new technology in-store while...
Ahead of the weekend, Amazon announced that the Fulfillment by Amazon (FBA) service delivered more than 2 billion items for Marketplace sellers worldwide last year. Despite rarely being acknowledged for doing so, the Amazon Marketplace creates opportunities for sellers, brand owners and entrepreneurs to reach...
With the holiday shopping season now behind us, it’s apparent just how big of an impact on retail sales Gen Z had. And they were more mobile than ever this year. When it comes to combining in-store visits and online product research or purchase, Generation...
Reaching people where they’re at — in stores and on mobile — looks more and more promising every day. Now comes news that inMarket’s beacon platform, which reaches 50MM monthly active app users, influenced as much as $14.5 billion in consumer spending in physical stores...
The future of retail is mobile. Yet, brands and retailers are failing to keep pace with consumer expectations. That’s the opening word in a provided statement to MMW from the authors of the inaugural NewStore 2016 Mobile Retail Report. Those behind the release say that...
With the holiday season fast approaching, marketing gurus are eager for the retail boom to come. Steadily climbing consumer confidence and retail sales growth have U.S. retailers feeling optimistic ahead of this holiday season. Respondents of BDO USA’s 11th annual Retail Compass Survey of CMOs...
A new survey report, 6 Tips to Score a Part-Time Job in Retail During the Holidays, released by iCIMS, Inc. — a provider of cloud-based talent acquisition solutions — shows that many retail employers will be paying their temporary employees an average of $13.37 an...
In the wake of its insightful Holiday Outlook 2016 report, NetElixir has just published a new study examining consumer trends and preferences for this holiday shopping season. All told, the 2016 Holiday Consumer Insights Report reveals gift giving trends, brand and shopping preferences for millennials...