Mobile Partners
Mobile Partners
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Perion’s Social Media Division Named a Snapchat Partner
Perion Network Ltd. announced Monday that MakeMeReach has been named a Snapchat Partner, expanding its comprehensive social media offerings. “This latest distinction gives Perion competitive reach capabilities and positions the Company to drive global ad objectives,” a provided statement explains. According to Doron Gerstel, CEO...
By Mike Randazzo -
MasterCard, IBM Want to Make Big Data Work for Smaller Businesses
This week, IBM and MasterCard announced a new partnership, one meant to offer smaller merchants real-time, analytics-based market insights on revenue, market share, customer demographics and competitors in a particular location and across multiple locations. According to a joint press statement, the solution integrates IBM Watson Analytics with insights based on aggregated and anonymized MasterCard … Read More
By Kevin Matthies -
3seventy, Benchmark Email Working on a ‘Complete Marketing Toolbox’
3seventy, a global provider of SMS mobile marketing and engagement solutions, is now in business with the folks at email marketing leader Benchmark Email. This new relationship, an emailed statement to MMW reads, forges two communication channels, “allowing companies to send the best message to the right contacts, at the right time through the channel … Read More
By Kevin Matthies -
Tapad Announces Partnership With VisualDNA to Provide Cross-Device Audience Profile Data
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance). Being able to better analyze and target a consumer’s behavior has always been a vital … Read More
By Michael -
Tech Industry Leaders Team to Encourage Innovation in Financial Services
Some of the biggest names in technology — Amazon, Apple, Google, Intuit and PayPal — have just announced the formation of Financial Innovation Now, a coalition that will promote policies to help foster greater innovation in financial services. “Innovation is coming to financial services, and now is the time for Washington to help enable a … Read More
By Mike Randazzo -
Activision Blizzard Acquiring King Digital Entertainment
This week, Activision Blizzard, Inc. and King Digital Entertainment plc announced the signing of a definitive agreement under which ABS Partners C.V. — a wholly owned subsidiary of Activision Blizzard — will acquire all of the outstanding shares of King. The deal, we’re told, is worth $5.9 billion. As of this writing, it is expected … Read More
By Emma Martin -
Marin Software Scores New Partners for Faster Mobile Audience Onboarding
Marin Software Incorporated, provider of a cross-channel performance advertising cloud for advertisers and agencies, confirmed to MMW on Monday its latest partnerships through which customers can immediately use their first-party data to “seamlessly target mobile users, retarget them across devices, and keep them engaged after app installs.” “Today,” the firm tells us, “software development kits … Read More
By Christa Howard -
Mozido Launches Mozido HCE Product and Secures New Deal with TWMP
On Monday, the folks at Mozido, a global provider of digital payments and commerce solutions, announced the global availability of its new host card emulation (HCE) product, Mozido HCE. Additionally, sandwiched into this week’s announcement, is news that Taiwan Mobile Payments Co. (TWMP) has tapped Mozido as provider for its HCE and tokenization services to … Read More
By Kevin Matthies -
Partners Aim to Transform Mobile Marketing for eCommerce in China
JD.com, China’s largest online direct sales company, is expanding its partnership with Tencent Holdings Limited, a top provider of Internet services in China. This week, the companies jointly announced an expanded partnership to provide merchants with innovative mobile marketing solutions ahead of this year’s Singles Day promotion. The expanded mobile marketing partnership will explore new … Read More
By Michael -
Slack Integrates with AppsOnChat
Slack, a business communication platform, helps some of the largest organizations communicate with messaging, multiple file sharing, and integrations, has recently integrated with AppsOnChat, a solution that helps organizations run surveys and polls on their Slack communities and channels as well as collect real-time responses from members. With over 200 active users, the free integration … Read More
By Jessica Tym
