Perion Network Ltd. announced Monday that MakeMeReach has been named a Snapchat Partner, expanding its comprehensive social media offerings. “This latest distinction gives Perion competitive reach capabilities and positions the Company to drive global ad objectives,” a provided statement explains. According to Doron Gerstel, CEO...
This week, IBM and MasterCard announced a new partnership, one meant to offer smaller merchants real-time, analytics-based market insights on revenue, market share, customer demographics and competitors in a particular location and across multiple locations. According to a joint press statement, the solution integrates IBM Watson Analytics with insights based on aggregated and anonymized MasterCard …
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3seventy, a global provider of SMS mobile marketing and engagement solutions, is now in business with the folks at email marketing leader Benchmark Email. This new relationship, an emailed statement to MMW reads, forges two communication channels, “allowing companies to send the best message to the right contacts, at the right time through the channel …
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The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance). Being able to better analyze and target a consumer’s behavior has always been a vital …
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Some of the biggest names in technology — Amazon, Apple, Google, Intuit and PayPal — have just announced the formation of Financial Innovation Now, a coalition that will promote policies to help foster greater innovation in financial services. “Innovation is coming to financial services, and now is the time for Washington to help enable a …
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This week, Activision Blizzard, Inc. and King Digital Entertainment plc announced the signing of a definitive agreement under which ABS Partners C.V. — a wholly owned subsidiary of Activision Blizzard — will acquire all of the outstanding shares of King. The deal, we’re told, is worth $5.9 billion. As of this writing, it is expected …
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Marin Software Incorporated, provider of a cross-channel performance advertising cloud for advertisers and agencies, confirmed to MMW on Monday its latest partnerships through which customers can immediately use their first-party data to “seamlessly target mobile users, retarget them across devices, and keep them engaged after app installs.” “Today,” the firm tells us, “software development kits …
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On Monday, the folks at Mozido, a global provider of digital payments and commerce solutions, announced the global availability of its new host card emulation (HCE) product, Mozido HCE. Additionally, sandwiched into this week’s announcement, is news that Taiwan Mobile Payments Co. (TWMP) has tapped Mozido as provider for its HCE and tokenization services to …
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JD.com, China’s largest online direct sales company, is expanding its partnership with Tencent Holdings Limited, a top provider of Internet services in China. This week, the companies jointly announced an expanded partnership to provide merchants with innovative mobile marketing solutions ahead of this year’s Singles Day promotion. The expanded mobile marketing partnership will explore new …
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Slack, a business communication platform, helps some of the largest organizations communicate with messaging, multiple file sharing, and integrations, has recently integrated with AppsOnChat, a solution that helps organizations run surveys and polls on their Slack communities and channels as well as collect real-time responses from members. With over 200 active users, the free integration …
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