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    Google Calmly Unveils New Android Devices as Hurricane Sandy Looms

    Google may have cancelled its media event in New York City today in anticipation of Hurricane Sandy’s arrival, but the Android superpower isn’t delaying the unveiling of its latest set of mobile devices. Today, we’re excited to announce three great new Nexus devices … in small, medium and large. And they all run Android 4.2, …   Read More

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    TapIt! Adds Conversion Tracking for Advanced Mobile Ad Campaign Optimization

    Independent mobile advertising provider TapIt! announced recently that it’s added global conversion tracking to help app developers and performance advertisers get truly measurable results from their mobile ad spend. The company said it realized there’s too many mobile networks that are willing to take adverting dollars without providing any sort of analytics to show whether a …   Read More

  • Infographic: What the iPhone 5 Costs Consumers & Developers

    That was quick.  Our friends over at Velti have already pulled metrics to analyze the costs associated with upgrading to the iPhone 5 — both for consumers and developers — and even produced the infographic below.  And no, we’re not just talking about the basic cost of upgrading to the latest iteration. “With its new …   Read More

  • Industry Reaction & Commentary on iPhone 5 Announcement

    Though it’s only been a few hours since the announcement of the iPhone 5, we’re already starting to field industry reaction and comments — both good and bad. One of the larger disappointments felt within the mobile commerce industry was the lack of Near Field Communication (NFC) on the iPhone 5.  But does it matter? …   Read More

  • USA Today Rumored to be Considering Switch to Premium

    USA Today may be the next major brand in the daily news business to make the transition to paid premium content. According to a new report published Friday, USA Today’s mobile applications for smartphones and tablet computers may abandon the free-content model. That suggestion comes straight from Lawrence Kramer, the venerable newspaper’s president and publisher. …   Read More

  • Strategy Analytics Probes How Mobile Apps Become Popular

    What does it take for a mobile application to become popular? According to a new report from Strategy Analytics, consumers discover most new apps through word of mouth. “For app developers to successfully compete in the apps market, it is imperative that apps be of a certain standard and quality,” the research firm says, “with …   Read More

  • Hipcricket Survey: 64% of Smartphone Owners Make Purchases from Mobile Ads

    Our friends over at Hipcricket published an interesting survey recently that looked at the interest and participation consumers have for mobile advertising. The survey found that 46 percent of smartphone owners have viewed a mobile ad, and 64 percent have completed at least one purchase as a result of mobile advertising.  However, a surprisingly high 74 …   Read More

  • Tatango Launches TatangoPlus, An Enterprise Version of its Popular SMS Platform

    It was announced today that SMS marketing provider Tatango has debuted an all-new, Enterprise-level offering targeted at larger organizations with larger SMS marketing needs. Dubbed TatangoPlus, the new version of its popular SMS platform comes with a variety of enterprise-level features such as dedicated Strategic Advisors.  These Advisors, given to each TatangoPlus client, work one-on-one with customers …   Read More

  • Short Codes are Not a Scam

    Editor’s note: This guest post was written by Jared Reitzin, the CEO of mobileStorm, a Communication Service Provider (CSP) that provides digital marketing services including SMS, as well as mobile applications and secure communication technology for healthcare organizations. I must admit. I got a lot of flak from colleagues for using the word “scam” in my …   Read More