• Verizon Wireless Offers Patriotic Jukeboxes

    Just in time for the benchmark holiday of summer, Independence Day, Verizon Wireless is getting patriotic. And we can join in the fun thanks to their patriotic ringtone and ringback jukebox. Verizon Wireless unveiled the two new ringback jukebox bundles this week, which will be...

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    ASCAP Files Suit Against AT&T

    A major lawsuit is rocking the mobile world. ASCAP, a performance rights organization abbreviated for the American Society of Composers, Authors and Publishers, isn’t happy with AT&T. The organization claims that the ringtones supported by AT&T violates performance and copyright law when they are played...

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    A Mobile Push for The New Pearl Jam Album?

    After last night’s performance on the first installment of The Tonight Show with Conan O’Brien, all eyes are on are Pearl Jam today in the wake of news that the ledgends of rock may have big – and  somewhat unexpected – plans in the mobile...

  • Pandora Finally Finding Its Mobile Marketing Niche

    On the heels of finally entering profitability, Pandora is seeing impressive growth in terms of mobile-based advertising revenue and the types of brands using the service to promote their products.   With the launch of mobile apps for the iPhone, Blackberry and Windows Mobile, Pandora...

  • New Patent Lawsuit Includes Apple, AT&T, and Verizon

    Apple, AT&T and Verizon Wireless are named along with its partner, mobile music discovery solutions provider Shazam, in a patent lawsuit targeting a Shazam application that purportedly “infringes on under-the-radar firm Tune Hunter’s music identification system.” Although the eight page complaint doesn’t discuss in detail the problems or accusations pertinent to the individual companies named …   Read More

  • Depeche Mode Launches App

    Hopefully, Depeche Mode will have a less controversial experience launching a mobile phone app than Nine Inch Nails did several weeks ago, when Apple refused to carry their revised app in their app store. For now, all is fine in the world of music and...

  • iPhone Star Pandora Tunes in Windows Mobile

    Pandora Media’s mobile offering isn’t having a lusty affair — it’s just no longer going steady with the iPhone. The free personalized radio company is available for Windows Mobile handsets too, as of today. Last July, Eydie filled us in on Pandora’s iPhone offering —...

  • Smartphones: Democracy Now!

    Smartphones are moving in status from high-end toy to practical device for the common man. Regardless of income, U.S. consumers are increasingly adopting smartphones like Apple’s handset, according to ComScore. The commoditization of handsets is near now and marketers had better have campaigns to reach consumers on...

  • Text-to-Donate Alive and Well in U.S.

    The Millennial Generation / Generation Y is known for being civic-minded and also for wanting instant gratification. The perfect blend of these two characteristics resulted in $40,000 donated to the Keep a Child Alive charitable organization through text messaging. During eleven-time Grammy award winner Alicia...

  • Verizon and Vodafone Banking on Mobile Concerts

    Don’t have a ticket to the big concert? This may be the last time you’ll have to miss the hottest show in town. Like movies and commercials previously, the mobile marketing channel is poised to both promote and present concerts in real time on web-enabled...