Social Media
Social Media
-
Nielsen Rolling Out Measuring Tape for Snapchat Ad Campaigns
Nielsen announced ahead of the weekend that Snapchat has selected Nielsen Digital Ad Ratings to measure the audiences of its 3V advertising on mobile devices. The use of Digital Ad Ratings is an expansion of Snapchat’s current measurement offerings and its first venture into campaign ratings measurement from an independent provider. Snapchat’s 3V ads are … Read More
By Emma Martin -
Facebook Messenger: The Bearer of Ad News?
Facebook users were full of opinions over the weekend following news that Facebook may soon place ads in its Messenger platform. “A leaked document Facebook sent to some of its biggest advertisers reveals that Facebook will launch ads within Messenger in Q2 2016,” TechCrunch reported Friday. Not surprisingly, some users — most, as far as … Read More
By Kevin Matthies -
TopTrack Aiming to ‘Disrupt’ Music Industry Via Social Media
TopTrack LLC, a producer of mobile Apps, has just announced the launch of a 1st-of-its-kind music app called TopTrack. The offering, we’re told, promises to “reinvent the way music artists are discovered and promoted” using social media. “Being discovered is the traditional problem facing music artists,” said Roger Hector, founder of TopTrack LLC. Read More
By Michael -
Infographic: The Do’s and Don’ts of Social Media Market Research
“Social media research and insight is a powerful tool for companies in this day and age, and in 2016, it’s important to understand why.” That’s the opening salvo in a fascinating new report published by Insights in Marketing. And the team behind the publication at Digital Third Coast just reached out to MMW to share … Read More
By Kevin Matthies -
The Social Media Monster: More Than Half of Americans Will Log into Facebook This Year
Let’s face it, Facebook is a force to be reckoned with these days. The social site will retain its dominant status in both usage and social media ad spending. Consider eMarketer’s latest social network usage forecast: “This year, for the first time, more than half of the U.S. population will use Facebook. In 2016, 50.3 … Read More
By J. Barton -
LinkedIn Loses Ground on Wall Street After Latest Earnings Report
LinkedIn is losing ground on Wall Street this week after reporting fourth-quarter earnings and revenue that, despite topping analyst estimates, still came with some bad news. The bad news? Weaker than anticipated guidance. “The company said Thursday that it saw adjusted earnings of 94 cents per share on $862 million in revenue in its fourth … Read More
By Michael -
From Zero to Zoom in a Year: Instagram on Track to Serve a Billion Ads by Quarter’s End
It’s a success story, all right. A legitimate, blockbuster, zero-to-zoom accomplishment. Instagram advertising is going through the roof — and fast. The company that Facebook purchased for $1 billion in 2012, and which had no ad revenue at all at the start of 2015, is on track to get to the $1 billion ad revenue … Read More
By Kathleen Toulet -
Nielsen Brings Measuring Tape to Twitter and Facebook
On Wednesday, Nielsen announced that it is expanding Nielsen Twitter TV Ratings to include Facebook conversation for the first time. With measurement of program-related conversation across these two social networking services at launch, and plans to integrate Instagram at a later date, Nielsen Twitter TV Ratings will become Nielsen’s “Social Content Ratings.” Nielsen’s Social Content … Read More
By Jared Reitzin -
Pinterest, SparkPost Partner to Personalize Email Campaigns
According to an announcement shared this week with MMW, the team at Pinterest and SparkPost have teamed up for the purpose of personalizing email campaigns. SparkPost, a cloud email service provider, says that Pinterest is integrating with SparkPost Elite as its new email delivery service. Pinterest has consolidated the sending of both engagement and transactional … Read More
By Kevin Matthies
