• Power of Social Media Technology Empowers Publishers

    MMW recently learned that the Independent Book Publishers Association (IBPA) has revealed an updated, user-friendly web portal for its over 3,100 members. The portal’s mobile-first, responsive design makes the power of social media available in a private member community, the organization tells us. Several months...

  • The 10 Rules of Effective Marketing on Facebook

    Everyone, it seems, is marketing through Facebook these days. But not everyone is doing it effectively. With 2017 fast approaching, there’s no better time than now to brush up on the basics of effective social media marketing. Recently, the folks at Visme produced a new...

  • Verint Brings Holistic Approach to Social Media Management

    Verint Systems Inc. announced Monday enhancements to its Social Engagement solution. The software, we’re told, supports an integrated multi-departmental approach for managing and enriching customers’ social interactions. While many organizations have embraced social media as a marketing and promotion channel, customers are increasingly using it...

  • Apsalar Tapped for Pinterest Marketing Partners Program

    Apsalar, an app ROI platform that helps mobile marketers drive growth, has announced that it has been named to the Pinterest Marketing Partners program. Under the agreement, we’re told that Apsalar will be able to measure and attribute app installs and remarketing events driven by...

  • Snapchat Set to Generate $1 Billion in Revenue Yearly By 2017

    According to freshly published industry projections, Snapchat is poised to rocket to new ad revenue heights. “Snapchat’s messages may disappear, but the company’s advertising dollars are starting to pile up,” Inc. reported Tuesday. Based on the company’s trajectory, Snapchat may top $1 billion in annual...

  • No Bots About It: The Bot Revolution Sweeping Across Social Media

    The social media bot revolution is now underway. And the folks at a company called imperson are among those leading the charge. This week, MMW learned that imperson is releasing of its enterprise platform, imperson.ai, “for creating, testing, deploying and managing conversational bots across Facebook...

  • Video Marketing Expert Weighs in on Instagram Video Length Extension

    The following is a guest contributed post from Cole Vineyard, Senior Marketing Manager of Filmora and FilmoraGo. In March, Instagram announced that it would start allowing users to post videos up to 60 seconds in length, a significant increase from the previous 15 second cap. This change has already had a huge impact on the …   Read More

  • Touch Technology Makes a Splash in Mobile Advertising

    Opera Mediaworks and Immersion Corporation have teamed up to help marketers improve campaign performance by adding touch technology to video. Mobile video advertising campaigns from major brands including Lexus, Peugeot, and a leading spirits brand experienced significant boosts in click-through rates, completed views, replay rates and ad recall after adding haptic effects, a new report …   Read More

  • 360WiseMedia Aims to Make Social Media Marketing Affordable

    “We need to change the way the media is fed. The 360WISE brand and 360WiseMedia are dedicated to disrupting positive change within the small business sector and beyond,” said Robert Alexander Chief Executive Officer of the 360Wise Brand and Network in the company’s announcement this week. 360Wise targets the lack of social media influencers within …   Read More