• Yahoo’s Fire Eagle And Location-Based Marketing

    Yahoo has launched its Fire Eagle platform that aims to centralize location data to make it easily available for both users and developers to access and use accordingly. One of the huge benefits, from a marketing standpoint, is it now allows for the integration of...

  • Advocacy Groups Rally FTC About Mobile Marketing

    An FTC town hall meeting about mobile ads and consumer protection was held yesterday, where two leading advocacy groups filed complaints regarding several mobile marketing practices. Most notably, location-based marketing, where advertisers know a user’s exact location, was brought under fire. Jeff Chester, founder and...